Company Description HAIR RAP BY YOYO is a trendsetting salon brand that focuses on delivering a distinctive and creative hairdressing experience. Built on years of hands-on practice, international exposure, and continuous learning, the brand reflects YoYo’s journey from beginner to recognized hair industry professional. The salon blends advanced techniques learned from renowned academies and global travels with a robust commitment to artistry and high standards.

Clients value HAIR RAP BY YOYO for its imaginative services and welcoming atmosphere, consistently sharing their positive experiences with friends and family. Established in 2022, the salon continues to grow its reputation as a leading name in holistic and creative hairdressing.

Role Description The Viral Marketing Specialist is a full-time, on-site role based in Ahmedabad. This role focuses on creating and executing digital campaigns that increase brand awareness, drive engagement, and grow the salon’s online presence across social media and other digital platforms. Day-to-day responsibilities include planning and producing engaging content (video, photo, and copy), identifying trends and opportunities for viral reach, and managing social media accounts and influencer collaborations.

The specialist will analyze campaign performance, optimize strategies based on data,



and work closely with the salon team to ensure that marketing efforts align with brand identity and service offerings. The role also includes community engagement, responding to audience interactions, and supporting promotional events and launches.

Qualifications

- Candidates should possess skills in social media marketing, content creation, and short-form video production (e.g., Reels, TikTok-style content).
- Candidates should possess skills in campaign planning, brand storytelling, and basic graphic design or visual editing tools (such as Canva or similar software).
- Candidates should possess skills in analytics and reporting, including tracking engagement, reach, and conversions across digital channels.
- Candidates should possess skills in community management, online reputation building, and collaboration with influencers or brand partners.
- Candidates should ideally have experience in beauty, fashion, or lifestyle marketing, or a strong interest in these domains.
- Candidates should demonstrate excellent written and verbal communication skills and the ability to present ideas clearly to stakeholders.
- Candidates should have strong creativity, attention to detail, and the ability to work on-site in a rapid-paced, client-focused environment.
- A bachelor’s degree or equivalent experience in marketing, communications, media, or a related field is preferred but not mandatory.

📌 Viral Marketing Specialist (Ahmedabad)
🏢 HAIR RAP BY YOYO
📍 Ahmedabad