About Re'equil

Re'equil is a science-backed personal care brand with clinically tested formulations across sunscreens, actives, and daily skincare. Having built a solid presence in India, Re'equil is now taking its brand to international markets through offline, distributor-led channels such as pharmacies, dermatology clinics, specialty beauty, and retail. The aim is to build trusted, dermatologist-led credibility in each market before scaling further.

Role Purpose

To build and grow Re'equil's offline international business across all target export markets. The role will identify and prioritise markets, appoint and manage the right distributors, secure the regulatory approvals each market requires, and build a sustainable retail presence. Entry in each market will start with pharmacy, clinic, and specialty channels and scale into wider retail as volumes and compliance history grow, while keeping Re'equil's science-first, dermatologist-recommended positioning consistent everywhere.

Key Responsibilities

1. International Market Strategy & Expansion

- Build and execute the international offline expansion roadmap across all export markets, in line with Re'equil's growth plan.

- Evaluate and prioritise markets based on market size, demand for dermocosmetics and sun care, competition, regulatory complexity, pricing potential, and fit with Re'equil's positioning.

- Define a phased entry plan for each market, starting with pharmacy, dermatology, and specialty channels and scaling into wider retail as the business matures.

- Set export pricing, price structures, and distributor and retailer margins for each market, keeping brand pricing consistent across regions.

2. Distributor Appointment & Management

- Identify, evaluate, and appoint importers and distributors in each market with strong reach into pharmacy chains, dermatology clinics, dermocosmetic and specialty beauty stores, and retail chains.

- Carry out due diligence on partners, covering financial strength, market reach, portfolio fit, regulatory capability, and valid local licences.

- Negotiate distributor agreements, including INCOTERMS (EXW/FOB/CIF), outright or consignment terms, territory exclusivity, minimum order quantities, credit terms, targets, trade marketing support, and exit clauses.

- Agree annual business plans with each distributor and review performance regularly on sell-in, sell-through, coverage, and stock health.

3. Regulatory, Compliance & Market Readiness





- Own product registration for export SKUs in every market, working with Regulatory and Quality teams.

- USA: FDA OTC Sunscreen Monograph compliance for sun care and MoCRA registration (via a US-based Responsible Person) for other skincare.

- GCC: MOHAP registration and GSO standards for the UAE, SFDA registration for Saudi Arabia, and equivalent approvals in other GCC markets.

- UK & Europe: compliance with UK and EU Cosmetics Regulations, including a local Responsible Person, product safety reports, and CPNP/SCPN notification.

- Other markets: manage country-specific requirements such as ASEAN cosmetic notifications and local health authority approvals.

- Ensure labels, languages (for example Arabic/English in the GCC), artwork, and product claims meet each market's rules.

- Arrange trademark registration and, where needed, product liability insurance before launch in each market.

4. Export Operations & Logistics

- Manage export documentation, including invoices, packing lists, certificates of origin, free sale certificates, COAs, and HS code classification.

- Handle importer-of-record and customs requirements in each market, working with freight forwarders and customs brokers.

- Coordinate with Supply Chain on production planning, shipment timelines, and shelf-life requirements for each market.

- Evaluate regional hubs and free zones (for example JAFZA or Dubai Airport Free Zone) to simplify re-export into nearby markets.

5. Retail Execution & Trade Marketing

- Work with distributors to secure listings in pharmacy chains, dermatology clinics, specialty beauty stores, and retail outlets.

- Plan and manage trade marketing spend, in-store visibility, merchandising, sampling, and dermatologist and pharmacist education programmes, in line with Re'equil's brand guidelines.

- Monitor product availability, stock levels, and shelf presence through distributors in each market.

6. Market Intelligence

- Track competitor brands, pricing, channels, and promotions in dermocosmetics and sun care across markets.

- Share consumer and market feedback with Brand, Product/NPD,



and Regulatory teams to guide range, pack size, and pricing decisions for international markets.

7. Finance, Collections & Reporting

- Work with Finance on payment terms (advance, LC, DP/DA), forex exposure, credit limits, and timely collections from distributors.

- Own market-wise sales forecasts, P&L; tracking, distributor performance dashboards, and MIS reporting for leadership.

8. Cross-functional Collaboration

- Work closely with Brand, Product/NPD,Supply Chain, Finance, and Legal teams to ensure every market launch is compliant, on time, and aligned with Re'equil's brand standards.

RequirementsRequired Skills & Qualifications

- Graduate or MBA in International Business, Marketing, or a related field.

- 4-6 years of experience in export sales or international business development, with hands-on experience appointing and managing overseas distributors. E-commerce-only experience is not a fit for this role.

- Experience in skincare, cosmetics, dermocosmetics, personal care, pharma, or FMCG exports is strongly preferred.

- Direct exposure to offline retail or pharmacy distribution in one or more international regions, such as the USA, GCC, Southeast Asia, UK/Europe, or Africa.

- Working knowledge of cosmetic and OTC regulatory processes across markets (for example FDA/MoCRA, MOHAP/GSO, SFDA, UK/EU Cosmetics Regulation, ASEAN), or the ability to learn them quickly.

- Strong understanding of export documentation, INCOTERMS, importer-of-record requirements, and cross-border payment methods (LC/DP/DA).

- Proven negotiation and relationship management skills, including structuring exclusivity, MOQ, credit, and trade support terms.

- Fluent in English. Knowledge of Arabic or other regional languages is an advantage.

Key Result Areas (KRAs)

- Number of new international markets entered and distributors appointed within agreed timelines, with signed agreements.

- Regulatory registration and approval of priority SKUs in each target market.

- Number and quality of pharmacy, clinic, specialty, and retail doors secured through distributors in each market.

- International revenue, sell-in, and sell-through against market-wise targets.

- Distributor productivity, stock health, and repeat orders.

- Collections within agreed credit terms and healthy market-wise profitability.

- Consistent Re'equil brand positioning, pricing, and compliance across all markets.

📌 Deputy Manger /Manager International Business (India)
🏢 Re'equil India Private
📍 India