Company Description Insty.club, built in partnership with The Viral Fever (TVF), is India’s first in-person school dedicated to content creators. Based in Mumbai, Insty offers a campus experience where students learn writing, performance, direction, editing, and audience-building directly from working creators, writers, producers, and marketers. The school provides real production infrastructure, including studios, equipment, and crews that students actively use to create and publish work. Through TVF’s industry network, Insty connects students to talent, brands, and platforms, while supporting careers across content, production, talent management, brand partnerships, and independent creation. Insty is building an institution that treats the creator economy as a responsible, long-term career path. Role Description The Social Media Marketing Specialist will be responsible for developing and executing social media strategies that promote Insty’s programs, campus life, and creator community. This contract, on-site role in Mumbai involves planning and publishing content across platforms, managing social media calendars, and collaborating with internal teams to capture real-time activities on campus. The specialist will monitor performance metrics, optimize campaigns,



and engage with the online community to drive awareness, applications, and brand affinity. The role also includes coordinating with designers, videographers, and creators to ensure consistent, high-quality storytelling aligned with Insty’s brand voice. Qualifications
• Candidates should possess strong skills in Social Media Marketing and Social Media Content Creation.
• Candidates should possess skills in Digital Marketing and Marketing for campaign planning and execution.
• Candidates should possess clear and effective Communication skills for engaging audiences and collaborating with teams.
• Experience managing social media channels for education, entertainment, or creator-focused brands is beneficial.
• Ability to analyze performance data, use social media management tools, and adapt strategies based on insights is preferred.
• Familiarity with video-first platforms (e.g., YouTube, Instagram Reels, TikTok equivalents) and current content trends is advantageous.
• A background in marketing, communications, media, or related fields, or equivalent practical experience, is desirable.

📌 Social Media Marketing Specialist (Mumbai)
🏢 Insty by TVF
📍 Mumbai