Company Description futuregrades is an AI-powered personal learning platform designed to help students in Classes 6–12 and aspirants of JEE and NEET learn more effectively and achieve their academic goals. The platform combines AI-driven tutoring, concept explanations, practice questions, assessments, personalized study plans, performance insights, and ongoing guidance in one place. By analyzing each learner’s level, strengths, weaknesses, interests, and goals, futuregrades adapts the learning experience to fit individual needs. The company is committed to making learning personal and guidance accessible so every student can reach their potential. From building strong foundations to preparing for competitive exams, futuregrades aims to be a 24×7 AI personal tutor, study coach, and learning companion. Role Description The Social Media Marketing Manager is a full-time, on-site role based in Kanpur Nagar. This role is responsible for planning and executing social media strategies across platforms to grow brand awareness, engagement, and user acquisition for futuregrades. Day-to-day tasks include creating and managing content calendars, publishing and optimizing posts, monitoring social media performance, and responding to comments and messages in a timely, professional manner. The manager will collaborate with content, product,



and design teams to align social media campaigns with key launches, promotions, and brand messaging. The role also involves analyzing campaign metrics, running experiments to improve reach and conversions, and staying updated on trends in education, AI, and social media marketing. Qualifications
• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills for planning, executing, and optimizing campaigns across platforms.
• Candidates should possess effective Communication and Content Strategy skills to craft clear messaging and design engaging content tailored to students and parents.
• Candidates should possess Digital Marketing skills, including familiarity with performance marketing, analytics tools, and basic SEO concepts.
• Relevant experience managing social media channels for consumer or edtech brands, with a portfolio of past campaigns or content.
• Ability to analyze data, interpret insights, and use metrics to refine strategies and report performance to stakeholders.
• Robust collaboration and time-management skills, with the ability to work on-site in Kanpur Nagar and coordinate with cross-functional teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred; equivalent practical experience is also valued.

📌 Social Media Marketing Manager (India)
🏢 futuregrades
📍 India