Department

Marketing / Management / Business Administration

Position Type

Full-time | On-site

Job Summary

The Assistant Professor of Digital Marketing is responsible for teaching undergraduate and/or postgraduate courses, conducting research in digital and emerging marketing domains, and contributing to academic and institutional service. The role focuses on contemporary digital marketing practices, analytics, and technology-driven marketing strategies aligned with industry trends and academic rigor.

Key ResponsibilitiesTeaching & Academic Duties

- Teach courses such as Digital Marketing, Social Media Marketing, Marketing Analytics, SEO/SEM, Content Marketing, E-Commerce, and Marketing Technology.
- Design and update course curricula to reflect current digital marketing trends and tools.
- Use innovative teaching methods, including case studies, simulations, live projects, and learning management systems.
- Mentor and advise students on academic and career development.
- Evaluate student performance through assignments, exams, and projects.

Research & Scholarly Activities

- Conduct independent and collaborative research in digital marketing and related areas.
- Publish research in peer-reviewed journals and present at academic conferences.
- Seek research grants and industry collaborations, where applicable.
- Supervise postgraduate research projects and theses (if required).

Institutional & Service Responsibilities

- Participate in departmental meetings, committees,



and academic governance.
- Contribute to curriculum development, accreditation processes, and quality assurance.
- Engage in outreach, industry interaction, and professional development activities.
- Support university initiatives related to innovation, entrepreneurship, or digital transformation.

Required Qualifications

- PG in Marketing, Digital Marketing, Management, or a closely related discipline (or near completion).
- Solid foundation in digital marketing concepts and tools.
- Demonstrated ability or potential to teach effectively at the university level.
- Research potential evidenced by publications, working papers, or conference presentations.

Preferred Qualifications

- Teaching or industry experience in digital marketing or related fields.
- Hands-on experience with tools such as Google Analytics, Google Ads, Meta Ads, CRM platforms, or marketing automation tools.
- Industry certifications (e.g., Google, HubSpot, Meta).
- Experience with online or blended teaching environments.

Key Skills & Competencies

- Strong communication and presentation skills.
- Analytical and data-driven mindset.
- Ability to integrate theory with real-world digital marketing practices.
- Collaborative attitude and commitment to academic excellence.
- Continuous learner with awareness of evolving digital trends.

Job Types : Full-time, Permanent

Pay: ₹30,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Assistant Professor of Digital Marketing (Sahibzada Ajit Singh Nagar)
🏢 Chandigarh University
📍 Sahibzada Ajit Singh Nagar