Key Responsibilities
Drive the annual and quarterly marketing plan, calendar and campaign pipeline, ensuring timely, on-brief execution across internal teams and agencies.
Provide strategic inputs on market and competitor trends, segment priorities, annual planning and budgets, and contribute to leadership presentations.
Drive the digital marketing agenda across LinkedIn, Meta, Google and other relevant platforms.
Develop and execute brand strategies to strengthen brand positioning, awareness, recall and market share.
Drive end-to-end Product Management, including product conceptualisation, innovation, development, launch and lifecycle management.
Lead New Product Development (NPD) initiatives in coordination with R&D;, Production, Quality, Design and Sales teams.
Conduct market research, consumer studies and competitor analysis to identify emerging trends and business opportunities.
Develop product positioning, pricing, packaging and differentiation strategies.
Plan and execute integrated marketing campaigns across ATL, BTL and digital platforms.
Drive product visibility, retail activation and market penetration in coordination with Sales teams.




Monitor product performance, brand health, marketing budgets and campaign ROI.
Identify opportunities for product portfolio expansion, innovation and profitability improvement.

Skills
Strong expertise in Product Lifecycle Management and Current Product Development.
Excellent understanding of Brand Strategy, Brand Positioning and Brand Building.
Solid consumer insight, market research and competitor analysis capabilities.
Understanding of product innovation, product differentiation, pricing and portfolio management.
Current Product Development (NPD)
Experience in integrated marketing campaigns across ATL, BTL and digital platforms.
Marketing Budgeting & ROI Analysis
Strong commercial acumen with an understanding of sales growth, profitability and market share.
Excellent analytical, strategic thinking and problem-solving abilities.
Strong stakeholder management and cross-functional coordination skills.
Excellent communication, presentation and leadership capabilities

📌 Brand Manager – Product & Brand Management Kolkata
🏢 Linc
📍 Kolkata