Digital Marketing Expert - [Performance Marketing, Social Media & AI Growth Specialist]

Company : GenXcel Info Solutions Private Limited Location : Pune / Hybrid Employment Type : Full-Time / Contractual / Freelance Experience : 2-8 Years Salary Range : ₹25,000 - ₹50,000 per month + High Performance Incentives (Depending on capability, revenue impact & campaign performance)

About the Role

GenXcel Info Solutions is looking for a high-performance Digital Marketing Expert with strong hands-on expertise in:

- Performance Marketing
- Lead Generation
- Social Media Management
- AI-powered Content Creation
- Brand Growth Strategy
- Revenue-Oriented Campaign Execution

This role is for someone who understands both:

- Creativity + Analytics :

- Content + Conversion :

- Branding + Revenue

We are looking for a growth-focused marketer who can deliver measurable business impact , not just vanity metrics.

Key Responsibilities

Performance Marketing (Primary Responsibility)

- Plan and execute:

- Google Ads Campaigns

- Meta Ads (Facebook & Instagram)

- LinkedIn Ads

- YouTube Ads

- Remarketing Campaigns

- Lead Generation Funnels

- Optimize:

- CPC, CPL, ROAS, CTR

- Conversion Rates

- Build and manage:

- Landing Pages

- Retargeting Funnels

- Conversion Tracking

- Marketing Automation

Social Media Management

Manage and scale company presence across:

- LinkedIn
- Facebook
- Instagram
- YouTube
- X (Twitter)
- WhatsApp Business
- Threads

Responsibilities include:

- Content planning
- Daily posting strategy
- Engagement growth
- Viral content execution
- Brand storytelling




- Audience retention strategy

Lead Generation & Business Growth

- Generate qualified B2B & B2C leads

- Execute high-conversion campaigns for:

- IT Services

- SaaS Products

- AI Solutions

- eCommerce

- ERP/CRM

- Infrastructure Services

- Build:

- WhatsApp automation campaigns

- LinkedIn outreach campaigns

- Lead nurturing workflows

High-Performance Content Creation

Create:

- Ad Creatives
- Marketing Videos
- Reels & Shorts
- Viral Content
- Corporate Presentations
- Infographics
- Landing Page Content
- AI-generated marketing assets

AI Tool Knowledge (mandatory)

- Content creation
- Ad optimization
- SEO
- Automation
- Analytics
- Creative generation

Required AI Tools Exposure :

- ChatGPT
- Canva AI
- Midjourney
- Leonardo AI
- Runway ML
- Google Gemini
- Claude AI
- Adobe Firefly
- AI SEO & Automation Tools
- AI Video Generation Tools
- AI Analytics Tools

Mandatory Technical Skills

Performance Marketing

- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- YouTube Advertising
- Conversion Tracking
- Google Tag Manager
- Google Analytics (GA4)

SEO & Growth

- On-Page SEO
- Off-Page SEO
- Technical SEO
- Keyword Research
- Competitor Analysis




- AI-powered SEO strategy

Content & Design

- Canva
- Photoshop (preferred)
- Video Editing Tools
- Motion Graphics Basics

Marketing Automation

- CRM-based marketing
- WhatsApp automation
- Lead nurturing systems
- Highly result-oriented
- Revenue-focused marketers
- Hands-on campaign executors
- Strong in analytics and optimization
- Capable of scaling campaigns independently
- Creative + data-driven
- Updated with latest AI & digital trends

Key Performance Indicators (KPIs)

- Qualified leads generated
- Revenue contribution
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Organic growth metrics
- Engagement & conversion rates
- Campaign ROI
- Website traffic growth
- Social media performance

Bonus Advantage

- SaaS Marketing
- IT Services Marketing
- AI Product Marketing
- eCommerce Growth
- B2B Lead Generation
- Viral Content Strategy
- International Campaigns
- Automation & Funnel Building

will be given higher preference.

What We Offer

- High-growth prospect
- Performance incentives
- Freedom to experiment with AI tools
- Opportunity to work on global campaigns
- Exposure to high-end technology projects
- Leadership growth opportunities

How to Apply

- Updated CV
- Portfolio / Campaign Case Studies
- LinkedIn Profile
- Ad Campaign Screenshots / Results
- Social Media Work Samples
- AI-based marketing samples

Subject : Application for Digital Marketing Expert - AI Growth Specialist

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Expert - [performance Marketing, Social Media & Ai Growth Specialist] (Pimpri-Chinchwad)
🏢 Genxcel Info Solutions Private
📍 Pimpri-Chinchwad