Key Responsibilities

1. Leasing Demand Generation & Pipeline Development
- Drive lead generation programs for commercial leasing
- Build and manage relationships with IPCs, brokers, and channel partners
- Develop targeted outreach and engagement strategies to attract enterprise clients
- 1. Branding & Asset Positioning
2. Define and implement brand strategy for commercial assets in line with TRIL brand ethos
3. Ensure consistency of brand identity across all assets and touchpoints
4. Develop storytelling frameworks to position assets (sustainability, design, experience, location advantage)
5. Upgrade on-ground branding including site experience, signage, and customer journey
6. 1. Marketing Strategy & Execution

- Develop integrated marketing plans (digital + offline) for leasing campaigns
- Create marketing collaterals including pitch decks, brochures, virtual tours, and digital assets
- Manage agencies, vendors, and production partners for campaign execution
- 1. Market Intelligence & Insights

- Conduct market research and competitor benchmarking
- Identify emerging trends in commercial real estate and workplace demand
- Provide actionable insights for pricing, positioning, and tenant targeting
- 1. Stakeholder Management

- Collaborate with Leasing, Asset Management, Projects, Legal, and Finance teams
- Align marketing initiatives with leasing priorities and project timelines




- Act as a bridge between corporate marketing and business teams
- 1. Budgeting & Performance Tracking

- Manage marketing budgets and ensure optimal cost utilization
- Track campaign effectiveness, lead conversion, and ROI metrics
- Present periodic MIS and dashboards to leadership

Success Metrics

- Lead generation and pipeline contribution to leasing
- Brand visibility and asset differentiation
- Channel partner engagement and effectiveness
- Campaign ROI and cost per lead efficiency
- Asset readiness for client visits and marketing experience execution

Experience :

- Minimum 7 to 13 years of experience in commercial real estate marketing / leasing marketing / B2B marketing

- Prior experience in office parks, commercial assets, or Grade A real estate portfolios preferred

- Education:

- Bachelor’s degree required; MBA/PGDM preferred

- Skills:

- Strong understanding of commercial real estate ecosystem (IPCs, brokers, enterprise leasing)

- Expertise in brand management, positioning, and campaign strategy

- Strong analytical capabilities with data-driven decision making

- Excellent communication, presentation, and stakeholder alignment skills

Behavioral Competencies

- Strategic thinker with strong business orientation
- High ownership and execution excellence
- Collaborative and influential stakeholder manager
- Ability to operate in a fast-paced, multi-project setting

📌 Senior Manager- Commercial Marketing (Mumbai)
🏢 Tata Realty and Infrastructure
📍 Mumbai