Job Title: Marketing and Sales LeadYour Mission

- Work in a fast-paced, legacy fashion brand setting to ensure brand communication and marketing strategies are executed flawlessly.

- Develop and implement brand positioning strategies that reinforce Vichitra’s heritage and aspirational value.

- Manage all external and internal communications , ensuring a consistent and compelling brand voice across channels.

- Build and maintain strong relationships with media, influencers, and fashion stylists to secure impactful brand coverage.

- Coordinate, create, and organize marketing collaterals such as press kits, campaign stories, lookbooks, and social content.

- Lead brand campaigns for new collection launches, collaborations, and seasonal activations.

- Manage the brand’s social media presence with a focus on storytelling, influencer partnerships, and community engagement.

- Plan and execute events, exhibitions, and trunk shows , ensuring brand identity and experience are elevated at every touchpoint.

- Monitor and analyze campaign performance and media coverage, providing actionable insights to improve brand visibility. Your Story :





- You have a bachelor’s degree in Marketing, Communications, Fashion, or a related field.

- You are a strong storyteller with excellent communication skills and an eye for aesthetics.

- You have a deep passion for Indian têxtiles, heritage crafts, and the evolving fashion landscape.

- You are a team player with an entrepreneurial mindset, eager to bring innovative branding ideas to the table.

- You possess strong project management and organizational skills to manage multiple campaigns seamlessly.

- You have previous experience (or internships) in PR, brand communication, or marketing in the fashion/luxury sector .

- You are excited to take ownership of the brand voice and work closely with the leadership team to scale the brand’s presence.

Salary : Competitive (based on experience)

Job Type : Full-time (On-site in Delhi)

Experience : Fresh graduates with relevant experience or 1-2 years in PR/Brand Management are welcome.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Marketing and Sales Lead (Delhi)
🏢 VICHITRA SAREES
📍 Delhi