Plan, execute, and manage Google Ads campaigns across Search, Display, Shopping, YouTube & Performance Max
Conduct keyword research and competitor analysis
Create engaging ad copies, headlines, and descriptions
Monitor and optimize campaigns to improve ROI and ROAS
Manage advertising budgets and identify prospects to reduce CPL
Analyze campaign performance using Google Analytics 4 (GA4)
Set up and monitor conversion tracking using Google Tag Manager (GTM)
Perform A/B testing of ads, creatives, and landing pages
Prepare campaign performance reports and collaborate with SEO, content & web development teams

What We're Looking For
2–4 years of hands-on experience in Google Ads campaign management.
Solid knowledge of Search, Display, Shopping, YouTube & Performance Max
Expertise in keyword research, audience targeting, and campaign optimization
Knowledge of GA4, GTM, and conversion tracking
Robust analytical, communication, and problem-solving skills
Google Ads certifications will be an added advantage

Pay: ₹20,000.00 - ₹41,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Kolkata
🏢 Cratex
📍 Kolkata