Location:
Dwarka Sector 8, New Delhi Work Mode: Full-time | Work From Office

Experience:
2–4 Years

Salary:
₹45,000–₹50,000 per month

About the Role
We're looking for a performance-driven Media Buyer with hands-on experience in scaling Indian D2C and e-commerce brands. The ideal candidate should have a strong understanding of paid advertising, consumer behaviour, and e-commerce business economics. You'll be responsible for planning, executing, managing, and scaling paid campaigns across Meta and Google Ads, with a clear focus on driving profitable revenue, improving customer acquisition costs, and maximizing ROAS. This role requires someone who understands more than just campaign management. We need a person who can analyse numbers, identify growth opportunities, make strategic decisions, and take complete ownership of campaign performance.

Key Responsibilities
1. Media Buying & Campaign Management
• Plan, build, launch, and manage performance marketing campaigns across Meta Ads and Google Ads.
• Manage multiple D2C brand accounts across different product categories and business models.
• Develop campaign structures, audience strategies, budget allocations, and scaling plans based on individual brand objectives.
• Manage daily campaign budgets and ensure efficient utilization of advertising spends.
• Execute retargeting, prospecting, lookalike, broad targeting, and audience segmentation strategies. 2. Performance Optimisation & Scaling
• Continuously monitor and optimise campaigns to improve ROAS, CPA, CAC, CTR, CPM, CPC, and overall conversion rates.
• Identify underperforming campaigns and take corrective actions through audience, placement, creative, and budget optimisation.
• Develop and execute scaling strategies while maintaining profitability and stable acquisition costs.
• Conduct regular A/B testing across creatives, audiences, ad copies, campaign structures, and landing pages.
• Track customer acquisition costs, conversion funnels,



and overall advertising efficiency. 3. Creative Strategy & Collaboration
• Work closely with the creative team to develop performance-focused ad concepts and creative directions.
• Identify winning creatives and provide actionable feedback for iterations and new creative production.
• Understand different creative formats, hooks, angles, USPs, and consumer psychology that drive conversions.
• Analyse creative performance and identify fatigue, declining engagement, and opportunities for improvement. 4. Reporting & Performance Analysis
• Maintain daily tracking of campaign performance and advertising spends.
• Prepare weekly and monthly performance reports with actionable insights.
• Analyse campaign data to identify trends, bottlenecks, and growth opportunities.
• Track overall brand performance against agreed KPIs and business objectives.
• Communicate campaign performance, challenges, and scaling opportunities to internal teams and clients. 5. Account Ownership & Strategy
• Take ownership of assigned brand accounts and their advertising performance.
• Understand individual brand margins, AOV, contribution margins, product economics, and profitability targets before planning campaigns.
• Develop brand-specific media plans aligned with business goals and growth targets.
• Stay updated with the latest advertising trends, platform updates, and performance marketing strategies. Required Skills & Qualifications
• 2–4 years of hands-on experience in media buying or performance marketing.
• Prior experience working with Indian D2C, Shopify,



or e-commerce brands is mandatory.
• Strong practical expertise in Meta Ads Manager and Google Ads.
• Proven experience in managing and scaling monthly advertising budgets of at least ₹10–20 lakhs.
• Strong understanding of ROAS, CAC, CPA, AOV, CPM, CPC, CTR, CVR, and contribution margins.
• Experience with campaign scaling, creative testing, audience research, and retargeting.
• Good understanding of Shopify analytics, Meta Pixel, Conversion API, Google Analytics 4, and tracking fundamentals.
• Ability to independently manage multiple brand accounts and advertising campaigns.
• Strong analytical thinking, problem-solving, and decision-making skills. What We're Looking For
• Someone who understands the difference between generating sales and generating profitable sales.
• A hands-on media buyer who can independently manage accounts without constant supervision.
• Someone who takes ownership of campaign performance and doesn't just follow instructions.
• A data-driven thinker who can translate campaign numbers into actionable strategies.
• Someone who understands the Indian D2C landscape, consumer behaviour, and purchase patterns.
• A proactive individual who can work closely with creative, operations, and account management teams.

What We Offer
• Prospect to work with multiple Indian D2C brands across different industries.
• Hands-on exposure to diverse advertising budgets, products, and growth challenges.
• A performance-driven work environment with room to take ownership and grow.
• Opportunity to work alongside creative and strategy teams.
• Competitive compensation with opportunities for growth based on performance. Job DetailsCompensation: ₹45,000–₹50,000 per month, depending on experience and expertise.

Job Type
Full-time | Work From Office Office Address: B-148, B Block, 2nd Floor, Dwarka Sector 8, New Delhi.

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