My Jewel Smith

Location: Aishwarya Fashion Couture, Irla – Next to Alfa, Vile Parle West, Mumbai
Employment Type: Full-Time
Experience: 1–3 years preferred
Industry: Fine Jewellery / Bespoke Jewellery / Luxury Retail
Reporting To: Founder / Management, My Jewel Smith

ABOUT MY JEWEL SMITH

My Jewel Smith is a Bespoke Lab-Grown Diamond Jewellery brand.

Our objective is to help customers customize their jewellery designs and turn their dreams into reality.

From an idea, inspiration, photograph or imagination to a beautifully crafted piece of jewellery, My Jewel Smith works closely with customers to understand their vision and create something that is personal, meaningful and uniquely theirs.

We offer lab-grown diamond jewellery across 925 Sterling Silver and other precious metal options, with a strong focus on customization, personalization and design-led jewellery.

We are looking for a confident, well-presented and customer-focused Store Operator / Bespoke Jewellery Consultant to manage the My Jewel Smith presence at our newly opened store within Aishwarya Fashion Couture, Irla – Next to Alfa, Vile Parle West, Mumbai.

The candidate will be the primary face of My Jewel Smith at the location and will play an significant role in understanding customer dreams, presenting design possibilities, generating bespoke jewellery enquiries and converting them into successful orders.

ROLE OBJECTIVE

The primary objective of this role is not simply to sell jewellery.

It is to:

Listen → Understand → Visualize → Customize → Create

The Store Operator should be able to understand what a customer has in mind, guide them through possible designs and help transform their idea into a beautiful piece of bespoke jewellery.

Whether the customer walks in with:

- A photograph of a jewellery design they love
- A sketch or rough idea
- An old family jewellery piece they want to recreate
- A celebrity-inspired design
- A specific diamond shape or gemstone in mind
- A special occasion or personal story
- A completely unique idea

…the Store Operator should be able to understand the requirement, guide the customer and take the enquiry forward with the My Jewel Smith design team.

KEY RESPONSIBILITIES

1. Customer Consultation & Design Discovery

- Welcome and engage every customer visiting the store.
- Understand the customer's occasion, personal style, preferences and budget.
- Ask the right questions to uncover what the customer actually wants.
- Encourage customers to share photographs, references, sketches or ideas.
- Understand the customer's vision and translate it into a jewellery requirement.
- Explain what can be customized in terms of design, diamond, gemstone, metal, finish and size.
- Help customers explore different design possibilities.
- Coordinate with the My Jewel Smith design team for customized requirements.
- Present design concepts and options to customers professionally.
- Maintain regular communication with the customer throughout the customization process.

2. Bespoke Jewellery Sales

- Convert design consultations into bespoke jewellery orders.
- Explain pricing based on design, metal, diamonds, gemstones and customization.
- Prepare and communicate quotations as per company guidelines.
- Follow up on quotations and pending design approvals.
- Maintain a pipeline of active bespoke enquiries.
- Cross-sell complementary jewellery wherever relevant.
- Build long-term relationships with customers for future customization requirements.

3. Customer Experience





Create an experience where the customer feels:

“My idea is being understood, and My Jewel Smith can actually make it happen.”

The candidate should:

- Be patient with customers who are exploring ideas.
- Provide thoughtful design suggestions without imposing choices.
- Help customers make informed decisions.
- Maintain a premium yet warm and approachable experience.
- Keep customers updated at every important stage.
- Ensure commitments and timelines communicated to customers are accurate.

4. Store Operations

- Open and close the My Jewel Smith counter as per store timings.
- Ensure jewellery is properly displayed, organized and presented.
- Maintain the jewellery counter and display cases.
- Maintain accurate records of jewellery received, displayed, sold and returned.
- Ensure products are handled carefully and securely.
- Coordinate with the My Jewel Smith team for stock movement and replenishment.
- Report any discrepancy, damage, loss or operational issue immediately.

5. Lead Generation & Customer Database

- Capture customer details and requirements systematically.
- Maintain an updated customer database.
- Record customer preferences, design references, occasions and follow-up requirements.
- Generate leads from customers visiting Aishwarya Fashion Couture.
- Introduce My Jewel Smith to relevant bridal and couture customers.
- Encourage customers to follow My Jewel Smith on Instagram.
- Build WhatsApp relationships with prospective customers.
- Follow up on enquiries, quotations and pending orders.
- Develop repeat and referral business.

6. Aishwarya Fashion Couture Coordination

As the My Jewel Smith representative within Aishwarya Fashion Couture, the Store Operator will:

- Build a strong relationship with the Aishwarya Fashion Couture team.
- Identify bridal and couture customers who may require jewellery.
- Introduce My Jewel Smith's bespoke jewellery services where relevant.
- Coordinate with the couture team for bridal and occasion-related jewellery enquiries.
- Maintain professional conduct and represent both brands positively.

PRODUCT & DESIGN KNOWLEDGE

The candidate will be trained to understand and explain:

- Lab-grown diamonds
- Diamond shapes and cuts
- IGI / DGLA certification
- 925 Sterling Silver
- Vermeil and plating options
- Gold purity options
- Lab-created gemstones
- Jewellery customization
- Bespoke design process
- Jewellery care
- Made-to-order process
- Pricing factors

The candidate should develop the ability to explain jewellery concepts in simple, customer-friendly language.

VISUAL MERCHANDISING

- Maintain a premium and inviting jewellery display.
- Ensure products are displayed according to My Jewel Smith guidelines.
- Highlight bespoke/customization possibilities.
- Keep new launches and key collections prominently displayed.
- Ensure pricing and product information is accurate.
- Maintain the overall visual identity of My Jewel Smith.

DAILY REPORTING

The Store Operator will maintain a simple daily report covering:

- Walk-in customers
- Customer enquiries
- Bespoke design enquiries
- Quotations generated
- Orders confirmed
- Sales generated
- Follow-ups pending




- Customer feedback
- New leads generated
- Stock requirements
- Operational issues

KEY PERFORMANCE INDICATORS

Performance will be evaluated on:

Sales

- Monthly sales
- Number of orders
- Average order value

Bespoke Business

- Number of customization enquiries
- Quotations generated
- Design consultations
- Conversion of bespoke enquiries into orders

Customer Relationships

- Follow-up effectiveness
- Repeat customers
- Customer referrals
- Customer database growth

Store Management

- Display standards
- Product accountability
- Reporting discipline
- Overall store presentation

IDEAL CANDIDATE

We are looking for someone who is:

- Creative and naturally curious about jewellery and design.
- Confident and articulate.
- Excellent at listening and understanding customer requirements.
- Comfortable discussing ideas and suggesting design possibilities.
- Patient and consultative rather than aggressively sales-driven.
- Well groomed and professionally presented.
- Comfortable interacting with premium/luxury customers.
- Passionate about fashion, jewellery and styling.
- Commercially aware and comfortable with sales targets.
- Proactive with follow-ups.
- Detail-oriented and responsible with high-value products.
- Comfortable using WhatsApp, Instagram and basic digital tools.
- Able to work independently and take ownership.

Most Important Quality

The candidate should have the ability to listen to a customer's dream and help turn it into a jewellery design.

Jewellery experience is valuable, but a strong sense of design, customer empathy, communication skills and ownership are equally important.

QUALIFICATIONS

- Graduate preferred.
- 1–3 years of relevant sales / retail / jewellery / fashion experience preferred.
- Excellent spoken English and Hindi required.
- Marathi / Gujarati would be an advantage.
- Basic computer and smartphone proficiency required.

WORKING HOURS

The Store Operator will work according to the operating hours of Aishwarya Fashion Couture, Irla.

Working Days: 6 days a week
Weekly Off: 1 day, mutually decided
Flexibility: Required during weekends, festive periods and peak wedding seasons.

COMPENSATION

₹18,000 – ₹25,000 per month, depending on experience and suitability.

Plus performance-based incentives linked to sales and achievement of agreed targets.

Final compensation will be discussed based on experience, communication skills and relevant jewellery/luxury retail exposure.

WHY JOIN MY JEWEL SMITH?

- Work with a growing Bespoke Lab-Grown Diamond Jewellery brand.
- Be part of a brand focused on customization and personalization.
- Learn about jewellery design, diamonds and bespoke jewellery.
- Work directly with customers to transform their ideas into reality.
- Exposure to premium bridal, fashion and occasion customers.
- Chance to build strong jewellery consultation and sales skills.
- Performance-linked earning potential.
- Opportunity for career growth as My Jewel Smith expands.

OUR MISSION FOR THIS ROLE

At My Jewel Smith, we don't want the customer to simply say:

“I bought a piece of jewellery.”

We want them to say:

“I imagined it. I designed it. My Jewel Smith made it real.”

The Store Operator will be an important part of making that happen.

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule

Education:

- Bachelor's (Required)

Experience:

- Fashion retail: 1 year (Required)

Language:

- English, Hindi, Marathi, Gujarati (Required)

Work Location: In person

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