About VMax:

VMax Healthtech is on a mission to transform 1 million lives through personalized nutrition, fitness, and holistic wellness solutions. We empower individuals to manage lifestyle-related health conditions and achieve sustainable health transformations through expert guidance and customized wellness plans.

Website: www.vmax.fit

Position Details:

- Job Title: Social Media & Influencer Marketing Executive
- Job Location: Racecourse
- Job Type: In office, Full-time
- Experience: 6 months to 1 year

Role Overview:

We are looking for a creative, data-driven, and highly communicative Social Media & Influencer Marketing Executive to elevate our brand’s digital presence.

In this role, you will be the pulse of our brand online, analysing fast-moving social media trends, driving organic lead generation, and building and managing our influencer network.

If you have a knack for storytelling, excellent negotiation and communication skills, and love collaborating with creators to boost brand engagement, this role is for you!

Key Responsibilities:

1. Trend Analysis & Strategy

- Actively monitor, identify, and leverage internet trends, memes, audio tracks, and platform updates (Instagram, YouTube, LinkedIn) to keep our brand relevant.

2. Influencer Sourcing & Outreach

- Identify, vet, and pitch to relevant nano, micro, and macro-influencers whose audience aligns with our target demographics.

3. Influencer Management

- Manage end-to-end creator campaigns, including negotiating terms, sending program details/briefs, tracking content deliverables, and maintaining long-term relationships.

4. Engagement & Lead Generation

- Interact with our audience daily to foster community.
- Run organic social media campaigns specifically designed to capture high-quality leads and inquiries.

5. Content & Copywriting

- Write sharp, persuasive captions and hooks.




- Collaborate with influencers and internal teams to ensure content is on-brand and optimized for maximum reach.

6. Performance Tracking

- Analyse weekly/monthly social media and influencer campaign metrics (ROI, reach, engagement rate, lead conversion) to identify what drives the best results.

Required Skills & Qualifications:

1. Experience

- 6 months to 1 year of professional experience managing brand social media accounts and executing influencer campaigns (agency or in-house).

2. Communication

- Impeccable verbal and written English communication skills.
- Highly articulate for influencer negotiation, outreach emails, and community management.

3. Influencer Savvy

- A solid understanding of the influencer landscape, how to evaluate engagement authenticity (spotting fake followers), and influencer negotiation tactics.

4. Platform Expertise

- Deep understanding of Instagram, YouTube, and LinkedIn algorithms and content formats.

5. Lead Generation Mindset

- Basic understanding of how to structure a social media funnel, moving a user from "viewer" or "follower" to an active lead.

6. Tools

- Familiarity with social media tools (e.g., Buffer, Hootsuite, Canva) and basic knowledge of influencer tracking tools/spreadsheets.

Why VMax?

- Purpose-Driven Work: Be part of a team working towards improving health and wellness through personalized nutrition and lifestyle solutions.
- Growth Opportunities: Develop your skills in social media marketing, influencer collaborations, and digital brand building.
- Creative Freedom: Explore new ideas, experiment with social media trends, and create engaging digital content.
- Meaningful Impact: Contribute to spreading awareness about preventive healthcare and healthy living.
- Collaborative Environment: Work with a team focused on creativity, innovation, and achieving shared goals.

Pay: ₹250,000.00 - ₹300,000.00 per year

Work Location: In person

📌 Social Media Marketing Executive (Coimbatore)
🏢 VMax Wellness
📍 Coimbatore