- Develop Content Strategies: Formulate and implement comprehensive website and digital content strategies aligned with business, marketing, and SEO goals.

- Write & Craft Core Copy: Produce engaging copy for homepages, service pages, landing pages, product descriptions, thought leadership pieces, and blog networks.

- Maintain Brand Voice: Establish and enforce a consistent brand tone, style guide, messaging framework, and vocabulary across all digital channels.

- Executive & Specialised Writing: Craft high-impact materials such as executive LinkedIn posts, thought leadership articles, press releases, or award submissions.

SEO & Performance Optimization

- Advanced SEO Integration: Apply advanced search engine optimization (SEO), E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles, search intent mapping, and semantic keyword research.

- On-Page Metadata: Write and optimize compelling meta titles, meta descriptions, headers (H1-H4), and conversion-focused calls-to-action (CTAs).

- Content Auditing & Gaps: Audit existing website pages to update outdated info, improve readability metrics,



boost conversion rates, and spot content gaps.

- Analytics Tracking: Analyze content performance metrics, traffic data, and user engagement using analytics tools to refine future topics.

Editing, Quality Control & Team Leadership

- Edit & Proofread: Review, edit, and polish drafts written by junior writers or team members to ensure grammatical precision, clarity, and factual accuracy.

- Mentor & Manage Team: Guide, train, or supervise junior content writers, interns, or external contributors (sometimes managing an in-house content team).

- Cross-Functional Collaboration: Partner closely with SEO specialists, UI/UX designers, product managers, and digital marketing/campaign leads to meet project deadlines.

- AI & Workflow Integration: Integrate AI tools and Content Management Systems (CMS) like WordPress to streamline research, structure, and publishing workflows

Pay: Up to ₹34,000.00 per month

Benefits:

- Versatile schedule

Work Location: In person

📌 Web Content Writer (Newtown)
🏢 IB Arts
📍 Newtown