What you'll own :

1. Performance Marketing & Conversion Copy

* Write conversion led copy for Meta, Google, YouTube, and other digital advertising platforms.

* Develop compelling hooks, headlines, primary text, CTAs for performance Ads

* Work with performance team to analyse campaign results and refine copy based on insights

2. Campaign Ideation & Creative Storytelling

* Contribute to campaign concepts and big ideas across brand and performance marketing.

* Develop scripts and storylines for short-form video content

3. Social Media & Content

* Write and oversee copy for social media posts, reels, carousels, and campaign-led content.

* Spot cultural moments, trends, and audience insights that can inspire relevant content.

4. CRM & Customer Communication

* Craft persuasive copy for email, WhatsApp, push notifications, and other customer touch points.

* Develop communication for lead nurturing, remarketing, abandoned enquiries, seasonal

campaigns, and repeat bookings.

5. Brand Voice & Collaboration

* Maintain a consistent brand voice across campaigns and customer touch points while adapting

tone to the platform and objective.

* Collaborate with designers, video producers, and performance marketers to ensure copy and

creative work together effectively.





* Work on multiple briefs simultaneously, manage feedback, and deliver quality work within

campaign timelines.

* Use AI tools and emerging creative workflows to accelerate ideation and iteration without

compromising originality or quality.

What We're Looking For

* 4–5 years of experience in copywriting, preferably in digital-first brands

* Solid experience writing performance marketing copy.

* A sharp understanding of hooks, storytelling, audience intent, CTAs, and persuasive messaging.

* Ability to write short, punchy copy for ads as well as longer scripts and campaign narratives.

* An understanding of digital advertising metrics and how creative messaging impacts campaign

performance.

* A proactive, curious mindset and the ability to move between strategic thinking and hands-on

execution.

What Will Set You Apart

* Experience writing for performance-led brands where creative output is closely tied to business

outcomes.

* A portfolio showcasing ad creatives that have driven measurable results.

* Experience developing UGC scripts, creator briefs, and video-first advertising concepts.

* A genuine interest in travel, destinations, and what motivates people to explore the world.

📌 Senior Copywriter (Chennai)
🏢 Pickyourtrail
📍 Chennai