Content Writer

Location:
Mumbai

Experience:
1-3 years Work Mode: Full-time | Work from Office The Role We’re looking for a Content Writer who can own the words behind YFL. From a witty Instagram caption to a product page, from a blog to a campaign idea
- you’ll be writing, editing and shaping content across everything YFL puts out. What you’ll do
* Write content for social media, campaigns and digital platforms
* Write product descriptions, product pages and product storytelling
* Create website, landing page, email and WhatsApp copy
* Write blogs and AEO/SEO-focused content
* Develop engaging copy for ads and marketing campaigns
* Work closely with the creative, marketing and product teams to bring ideas to life
* Turn product features into simple, interesting and compelling stories
* Maintain YFL’s tone of voice across every touchpoint
* Research trends, consumer behaviour and relevant conversations to keep our content fresh
* Edit and proofread content before it goes live What we’re looking for
* 1-3 years of experience in content writing/copywriting




* Excellent command of English and a strong understanding of storytelling
* Experience with a D2C, consumer, lifestyle, home, fashion, beauty or FMCG brand is a plus
* Someone who understands social media and knows what makes people stop scrolling
* Strong sense of grammar, tonality and brand voice
* Ability to write both sharp, short-form copy and detailed long-form content
* Basic understanding of SEO and content marketing
* Comfortable using AI tools for research, ideation and improving workflows You’ll fit right in if…
* You can make a kitchen appliance sound genuinely exciting.
* You have solid opinions about good copy.
* You notice bad captions everywhere.
* You can go from a clever Instagram caption to a detailed product page without sounding like two different brands.
* You’re curious about people, culture, trends and why people buy what they buy.
* You don’t just ask, “What should we write?” You ask, “Why would anyone care?” If you think you can make YFL sound as good as it looks, we’d love to hear from you.

📌 Content Writer (Mumbai)
🏢 your food lab
📍 Mumbai