Local SEO Expert
- Google Business Profile optimisation and Maps rankings Growth Ginger is looking for an experienced Local SEO Expert to improve Google Maps rankings, strengthen local search visibility, and drive qualified leads for local businesses. If you have hands-on experience optimising Google Business Profiles and can demonstrate measurable ranking improvements, we'd love to hear from you. Experience with US-based lawn care, landscaping, and other home-service businesses is a strong plus. We welcome applications for both full-time and freelance opportunities. Engagement: Freelance OR Full time

Location:
Remote (Freelance) / JP Nagar, Bengaluru (Full-time, Work from Office) Role overview Your job is to help local businesses rank higher on Google Maps and in the local pack on Google Search for the services they offer. We particularly value candidates who can demonstrate substantial, measurable ranking improvements from Google Business Profiles they have personally optimised, especially for US home-service businesses.

Key responsibilities
1. Audit and optimise Google Business Profiles
• Select accurate primary and secondary categories.
• Optimise listed services and review business descriptions.
• Check address and service-area configurations.
• Keep business hours, photos, contact details, and website links updated. 2. Identify local ranking opportunities
• Research priority local searches, such as "lawn mowing near me" or "lawn aeration".
• Use geo-grid scans to assess rankings across target service areas.
• Analyse top-ranking competitors across neighbourhoods.
• Identify opportunities to improve visibility for priority searches. 3. Test changes and measure ranking gains
• Prioritise optimisation opportunities based on potential impact.
• Document changes made to Google Business Profiles.
• Repeat scans using consistent keywords, map grids, and settings.
• Analyse ranking improvements and visibility fluctuations. 4. Resolve issues affecting visibility
• Investigate sudden ranking drops and visibility issues.




• Identify duplicate profiles, incorrect map pins, and unwanted edits.
• Assist business owners with verification and reinstatement appeals.
• Ensure compliance with Google Business Profile guidelines. 5. Manage reviews and listing accuracy
• Help owners generate genuine customer reviews.
• Guide review responses in line with Google's policies.
• Maintain NAP consistency across relevant directories.
• Ensure linked service pages and directory listings have accurate business information. 6. Report results to business owners
• Show ranking improvements across priority searches and service areas.
• Track Google Business Profile interactions, including call clicks and website clicks.
• Use call tracking and client records, where available, to identify qualified calls, enquiries, and bookings.
• Share performance insights and recommend next steps. Experience and skills
• Ideally 2+ years of hands-on Local SEO or Google Business Profile experience. Candidates with less experience but demonstrable results are welcome.
• Strong understanding of Google Business Profile guidelines, eligibility, categories, service areas, and reviews.
• Experience with geo-grid rank tracking tools such as Local Falcon, BrightLocal, or equivalent.
• Understanding of local citations, NAP consistency, and location-specific landing page optimisation.
• Ability to analyse ranking data, identify opportunities, and troubleshoot visibility issues.
• Confidence communicating with business owners and explaining optimisation strategies. Results we'd like to seeWe value practical experience and measurable results over certifications or theoretical knowledge.



If you have relevant case studies, please share:
• Business type and target market.
• Priority search terms and locations.
• Optimisations you personally implemented.
• Campaign duration.
• Before-and-after Google Maps ranking results. Experience with US lawn care companies, landscapers, and other home-service businesses is especially relevant. Anonymised geo-grid reports and screenshots are welcome. Illustrative example: "For a US lawn care company, I corrected the primary category and resolved a duplicate profile. Over 12 weeks, top-three coverage for 'lawn mowing' increased from 8 of 49 to 24 of 49 points on the same geo-grid." How we measure success
• Higher coverage of tracked map points where the business ranks in the top three for priority non-branded searches.
• Sustained ranking improvements across targeted neighbourhoods and service areas.
• More qualified calls, quote requests, and bookings generated through Google Business Profiles, wherever lead tracking is available. Why join Growth Ginger?Growth Ginger helps brands across India, the UAE, the US, and Europe grow through SEO, content strategy, performance marketing, and automation. You'll work directly with business owners and see how your optimisation efforts translate into improved search visibility and business outcomes. Interview process
• Application: Complete the Google Application Form and share your relevant experience, case studies, and ranking reports.
• Introductory discussion: Discuss your experience, expectations, availability, and career goals.
• Technical interview: Walk us through a Google Business Profile audit and explain how you identify and measure ranking opportunities.
• Paid practical assignment: Audit a sample Google Business Profile for a US service-area business and prioritise the changes you'd recommend.
• Leadership discussion: Meet the founders to discuss the engagement, expectations, compensation, and potential long-term growth.

📌 Local SEO Expert (Bengaluru)
🏢 Growth Ginger
📍 Bengaluru