Job Description
Category Manager Function: Category Management Role: Category Manager
- Watches

Experience:
7–10 Years

Location:
Mumbai Employment Type: Full-Time Role Purpose The Category Manager will be responsible for driving the overall business performance of the assigned category, with end-to-end ownership of topline growth, profitability, marketing income, brand relationships, site merchandising, customer experience, and seller performance. The role requires a strong commercial mindset combined with a deep understanding of e-commerce, category dynamics, consumer behaviour, and merchandising. The incumbent will work closely with brands and internal cross-functional teams to identify growth opportunities, improve category performance, strengthen the brand portfolio, and deliver a seamless customer experience.

Key Responsibilities
1. Category Performance & Growth
• Own the overall business performance of the assigned category and deliver against monthly, quarterly, and annual topline and bottom-line targets.
• Develop and execute category growth plans based on business priorities, consumer trends, market opportunities, and brand performance.
• Monitor sales trends, growth rates, conversion metrics, ASP, discounting, margins, and other key commercial indicators to identify opportunities and performance gaps.
• Drive corrective interventions across assortment, pricing, promotions, visibility, merchandising, and inventory to improve category performance.
• Identify current revenue and growth opportunities through category expansion, new brand additions, exclusive propositions, and improved customer penetration.
• Conduct periodic business reviews to track performance against plans and ensure timely execution of agreed actions.
• 2. Marketing Income & Commercial Management
• Own and achieve monthly marketing income targets for the category.
• Drive brand-funded campaigns and commercial initiatives while ensuring timely collections and optimum return on marketing investments.
• Generate incremental income through brand contributions for campaigns, coupons, internal schemes, visibility opportunities, exclusive launches, and other commercial initiatives.
• Work closely with brands to build joint marketing plans aligned with category priorities and key commercial events.
• Evaluate the effectiveness of brand-funded initiatives and optimize investments based on business impact and ROI.
• Ensure proper tracking, documentation, and closure of marketing income commitments. 3. Brand Relationship Management
• Build and maintain strong, strategic relationships with key brands and partners within the category portfolio.
• Act as the primary business partner for brands, driving alignment on growth plans, assortment, pricing, promotions, marketing, inventory, and operational performance.
• Conduct weekly and monthly business reviews with brands, sharing performance insights, business opportunities, and clear action plans.




• Drive brand growth by identifying performance gaps and jointly developing interventions to improve sales, visibility, conversion, and customer engagement.
• Manage brand expectations through timely responses to queries, operational concerns, and escalations.
• Lead initiatives around exclusive launches, collections, collaborations, and brand-led activations to strengthen differentiation and customer engagement.
• Identify and onboard relevant new brands and propositions that strengthen the overall category portfolio. 4. Assortment, Pricing & Category Planning
• Build and maintain a relevant and competitive assortment aligned with customer demand, category trends, and business objectives.
• Identify assortment gaps across brands, price points, styles, and customer segments and work with partners to address them.
• Monitor competitor assortment, pricing, promotions, and market trends to maintain category competitiveness.
• Work with brands and internal teams to ensure the right depth of inventory across key products and commercial periods.
• Drive pricing and promotion strategies that balance customer value, category competitiveness, growth, and profitability.
• Identify opportunities to improve the overall category mix through high-growth, high-margin, exclusive, and differentiated propositions. 5. Site Merchandising & Customer Journey
• Own the customer journey across category pages, ensuring high visual quality, discoverability, relevance, and a seamless shopping experience.
• Regularly review the site for quality issues, broken links, incorrect listings, pricing or discount discrepancies, and merchandising errors and ensure timely resolution.
• Plan and optimize wireframes, banners, landing pages, navigation, product placements, and calls-to-action based on customer behaviour and business priorities.
• Ensure key brands, products, campaigns, and launches receive appropriate visibility across relevant customer touchpoints.
• Monitor and improve critical digital metrics including visits, CTR, Add-to-Cart %, bounce rate, and conversion rate through targeted interventions.
• Use customer and business insights to continuously improve product discovery, category navigation, and overall shopping experience.
• 7. Analytics & Business Insights
• Analyse category performance across sales, traffic, conversion, inventory, pricing, discounting, marketing, and profitability metrics.
• Develop actionable insights from data and translate them into clearly defined business interventions.
• Track performance at category, sub-category,



brand, and product levels to identify growth opportunities and areas requiring intervention.
• Create regular dashboards and business reviews highlighting performance, challenges, opportunities, and action plans.
• Use historical trends, customer behaviour, competitive insights, and upcoming events to support category forecasting and planning. 8. Cross-Functional Collaboration
• Work closely with Marketing, Merchandising, Planning, Finance, Operations, Catalogue, Product, Technology, and Customer Experience teams to deliver category objectives.
• Coordinate campaign planning and execution across internal teams and external brand partners.
• Partner with Product and Technology teams to identify and resolve customer journey or platform-related issues affecting business performance.
• Collaborate with Finance and relevant stakeholders on commercial reconciliation, marketing income, collections, and profitability.
• Ensure timely execution of key category initiatives by driving alignment and accountability across stakeholders. Education & Experience
• Bachelor’s or Master’s degree in Business, Fashion Management, Retail Management, Marketing, or a related discipline.
• 7–10 years of relevant experience in Category Management, Buying, Merchandising, Retail, Marketplace, or E-commerce.
• Strong experience in managing category P&L;, revenue targets, brands, assortment, pricing, and promotions.
• Experience working with fashion, apparel, lifestyle, or Indian Wear categories would be advantageous.
• Strong understanding of e-commerce customer funnels and digital merchandising metrics.
• Demonstrated experience in managing external brand relationships and cross-functional internal stakeholders. Key Skills & Competencies Business & Category Management
• Category P&L; Management
• Revenue & Profitability Management
• Category Strategy & Planning
• Assortment Planning
• Pricing & Promotion Strategy
• Marketing Income Management
• Commercial Negotiation
• Brand & Seller Management E-commerce & Analytics
• Site Merchandising
• E-commerce Funnel Management
• Conversion Optimization
• Customer Journey Optimization
• Business Analytics & Data Interpretation
• Inventory & Seller Performance Management
• Campaign Performance Analysis Leadership & Behavioural Competencies
• Strong commercial acumen and ownership mindset
• Analytical and data-driven decision-making
• Strategic thinking with strong execution orientation
• Excellent stakeholder and relationship management
• Strong negotiation and influencing skills
• Customer-first approach
• Ability to manage multiple priorities in a fast-paced environment
• High attention to detail and operational rigor
• Strong problem-solving and decision-making capability
• Ability to collaborate effectively across functions and drive closure

📌 Category Manager (Mumbai)
🏢 Tata CLiQ Fashion
📍 Mumbai