Company: Spectra Solar (Spectra Televentures Pvt. Ltd.)

Location:
Gurugram, Haryana | PAN India Travel

Experience:
8–15 Years Industry: Rooftop Solar / Renewable Energy Department: Residential Solar Sales Role Type: Full time | Senior Leadership About Spectra SolarSpectra Solar is a growing renewable energy company with a presence across India and experience in executing over 80 MW of solar installations. With a focus on accelerating India's clean energy transition, we operate across residential, commercial and industrial solar, and other renewable energy solutions. As we expand our residential solar footprint nationally, we are looking for an ambitious, execution-driven sales leader who can build a high-performing, scalable, and profitable residential solar business.

About the Role
We are not looking for someone who can merely manage a sales team. We are looking for someone who can build a sales machine. The National Sales Manager will be responsible for driving residential solar sales across India, strengthening regional sales performance, expanding channel partnerships, improving lead-to-sale conversions, and ensuring consistent achievement of monthly revenue and booking targets. The role demands a leader who is equally comfortable building national sales strategies, developing territory-level growth plans, reviewing daily sales numbers, and stepping into the market to close business. The ultimate objective is to create a predictable, profitable, and scalable residential solar sales engine that consistently delivers results.

Key Responsibilities
1. National Sales Ownership & Revenue Growth
• Own PAN India residential solar sales targets, revenue commitments, and business growth.
• Translate national targets into state-wise, circle-wise, team-wise, and individual sales targets.
• Build monthly, quarterly, and annual sales plans backed by measurable pipeline requirements.
• Ensure consistent achievement of sales targets through daily tracking and proactive interventions.
• Identify underperforming territories and implement immediate corrective actions.
• Drive profitable sales while maintaining approved pricing, discounting, and margin discipline. 2. Build a Scalable, Multi-Channel Sales Engine
• Reduce dependence on company-generated leads by developing multiple sales acquisition channels.
• Expand the Solar Pro and channel partner network across priority markets.
• Build referral programs,



residential society partnerships, electrician networks, local business alliances, and other lead-generation channels.
• Establish productivity benchmarks and activation targets for every sales channel.
• Develop market-specific acquisition strategies based on customer demand, competition, and conversion potential.
• Create a sustainable sales pipeline that is not dependent on a few high-performing individuals. 3. Lead & Develop High-Performance Sales Teams
• Lead Zonal Heads, Circle Heads, Area Sales Managers, and field sales teams across locations.
• Set clear individual targets, activity benchmarks, and accountability structures.
• Drive a performance culture through daily sales reviews, weekly pipeline meetings, and monthly business reviews.
• Ensure every salesperson maintains adequate customer meetings, qualified opportunities, and active follow-ups.
• Identify performance gaps and implement structured coaching, improvement plans, or team restructuring.
• Recruit, onboard, and develop sales talent to support expansion.
• Lead by example through market visits, key customer meetings, and critical deal closures. 4. Improve Lead Conversion & Sales Productivity
• Own the complete sales funnel from lead allocation to booking and payment realization.
• Define lead response timelines, qualification standards, follow-up protocols, and closure processes.
• Work closely with telecalling and marketing teams to improve lead quality and appointment conversion.
• Monitor lead ageing, missed follow-ups, lost opportunities, and salesperson productivity.
• Improve conversion through structured sales pitches, competitive positioning, financing solutions, and objection handling.
• Ensure CRM adoption, accurate pipeline reporting, and zero dependency on verbal sales updates. 5. Expand Solar Pro & Channel Partner Business
• Develop and scale a strong network of active Solar Pros and channel partners across India.
• Define partner acquisition, onboarding, activation, productivity, and retention plans.
• Conduct partner training,



market activation programs, and sales incentive initiatives.
• Build strong partner relationships and ensure regular business generation.
• Monitor partner-wise sales contribution and channel profitability.
• Create a repeatable partner growth model that can be replicated across territories. 6. Own Sales-to-Execution Handover & Collections
• Ensure every confirmed sale is commercially viable, properly documented, and ready for execution.
• Coordinate with operations, procurement, and finance teams for smooth project handover.
• Ensure timely collection of booking advances and customer payments as per agreed milestones.
• Minimize cancellations, documentation gaps, incorrect commitments, and sales-related escalations.
• Monitor pending customer collections and intervene where commercial or sales-related issues delay realization.
• Maintain strong customer experience and satisfaction throughout the sales journey. 7. Market Expansion & Competitive Intelligence
• Identify high-potential residential solar markets for expansion.
• Track competitor pricing, offerings, financing schemes, subsidies, and customer acquisition strategies.
• Build state-specific strategies considering local market dynamics and applicable solar policies.
• Identify partnerships that improve market penetration and customer acquisition economics.
• Recommend new sales territories, team deployment, and distribution opportunities based on business potential. Preferred: Candidates who have successfully scaled residential solar sales operations across multiple states and can demonstrate their individual contribution to revenue growth, channel expansion, and team productivity. Who Will Succeed in This Role?We are looking for someone who:
• Takes ownership of numbers, not excuses.
• Believes sales targets are achieved through systems, discipline, and market activity.
• Can build business independently of marketing-generated leads.
• Is comfortable spending time in the field, not just reviewing presentations.
• Knows how to turn underperforming territories into productive markets.
• Can build, motivate, and hold geographically distributed teams accountable.
• Understands that bookings, collections, profitability, and customer satisfaction must move together.
• Is entrepreneurial, data-driven, decisive, and relentlessly execution-focused.

📌 Sales Manager (Gurugram)
🏢 The Marcom Avenue
📍 Gurugram