Google Ads Specialist

Experience:
2–3 Years

Location:
Chandkheda, Ahmedabad Employment Type: Full-Time | In office

About the Role
Lucent Innovation is looking for a skilled Google Ads Specialist with 2–3 years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should have robust analytical skills and the ability to improve campaign performance through data-driven strategies.

Key Responsibilities
• Plan, execute, and optimize Google Ads campaigns.
• Manage Search, Display, Shopping, Performance Max, and YouTube campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaign performance, including CTR, CPC, CPA, conversions, and ROAS.
• Manage advertising budgets and bidding strategies.
• Create and test ad copies, headlines, and campaign creatives.
• Manage Google Merchant Center and e-commerce product feeds.
• Monitor conversion tracking using Google Analytics 4 and Google Tag Manager.




• Analyze campaign performance and prepare regular reports.
• Conduct A/B testing to improve campaign effectiveness.
• Required Skills
• 2–3 years of practical experience in Google Ads.
• Strong knowledge of Search, Display, Shopping, and Performance Max campaigns.
• Experience with keyword research, bidding, and audience targeting.
• Understanding of conversion tracking and attribution.
• Familiarity with GA4, Google Tag Manager, and Google Merchant Center.
• Good analytical, communication, and reporting skills.
• Ability to manage multiple campaigns and advertising budgets. Preferred
• Experience managing e-commerce campaigns.
• Understanding of ROAS, CPA, CPL, CTR, CPC, and conversion rate optimization.
• Experience handling multiple client accounts. Apply through LinkedIn: Submit your application using the Apply button.

📌 Google Ads Specialist (India)
🏢 Lucent Innovation
📍 India