About the role
cult.fit's Assisted Growth team today drives ~20% of company revenue almost entirely from the top 6 cities. This role exists to build the playbook for the next 100. You will not inherit a ready system. You will build it — figuring out which cohorts to call, what pitch works in which market, what language, what cadence, what offer. Then you'll run experiments, validate, and scale what works. What You’ll Own
• Build the end-to-end telesales operating model for Tier 2/3 city expansion — cohort identification, lead prioritization, pitch design and calling cadence
• Design and run structured experiments across campaigns (city-specific, language-specific, product-specific) and iterate rapidly on what fails
• Identify recent revenue cohorts beyond the existing playbook — lapsed users, plan-page browsers, trial expiries, upgrade candidates and validate AG's incrementality on each
• Hire, onboard, and manage a team of agents and team leads as the channel scales; define performance benchmarks from scratch in each new market
• Own the data layer — build tracking, define metrics, interpret conversion signals, and flag campaigns that are working vs. burning agent hours
• Partner with product and marketing to surface inbound call opportunities, city
- level demand signals, and gaps in the existing funnel
• Feed learnings back to the central AG ops team so winning playbooks can be replicated at scale What Success looks like in 6month
• 2–3 new city markets have a defined, tested calling playbook with measurable conversion benchmarks
• At least one new cohort (outside the existing campaign mix) has been validated as AG-incremental and handed off to scale
• A team is in place, with clear performance norms and a working quality/training loop




• Incrementality data exists for every campaign you run — you're not flying blind on attribution Must Haves
• 5–7 years in telesales ops, growth ops, or consumer business operations — with revenue ownership
• Has managed a team directly; comfortable giving performance feedback and running a floor
• Analytically self-sufficient — can pull data, build trackers, and interpret conversion funnels without needing a data team
• Has worked in or alongside a 0→1 environment — not just executed an inherited playbook
• Defaults to running an experiment rather than waiting for a brief
• Strong business intuition —knows when a metric is moving for the right reason vs. a spurious signal This role is not for
• Someone who needs clear SOPs before starting — there are none yet
• Pure analysts who haven't owned outcomes on the floor
• Ops leaders who've only managed stable teams in mature markets
• People who conflate "attributed revenue" with "incremental revenue" and don't care about the difference Good to have
• Exposure to regional Indian markets — understanding of how consumer behaviour, language, and trust dynamics vary by city tier
• Fitness, health, or consumer subscription background
• Experience designing telesales incentive structures from scratch
• Working knowledge of CRM tools, dialer stacks, or outbound campaign management Context you should know before applying The existing AG team runs a data-heavy, experiment-driven operation. Incrementality is how we evaluate campaigns — not just attributed conversion. If you join, you'll be expected to build that same rigour into markets where inputs are messier and the playbook doesn't exist yet. This is a high-autonomy, high-accountability role. There's no blueprint. You'll be building it.

📌 Operations Manager (Bengaluru)
🏢 CureFit
📍 Bengaluru