Company Description DaurCom is an organization focused on creating impact and bringing people together through culture-oriented communication practices. The company emphasizes building authentic connections, communities, and conversations across different segments of the marketplace. DaurCom’s work centers on understanding cultural context and using it to guide meaningful engagement. Team members collaborate to develop communication strategies that resonate with diverse audiences and foster long-term relationships. This setting suits individuals who value creativity, community-building, and purpose-driven work. Role Description We are looking for a creative, versatile, and trend-savvy Content Writer & UGC Content Creator who can develop engaging content for both client brands and in-house marketing initiatives. The ideal candidate should have strong writing skills, an understanding of social media platforms, and the ability to conceptualise, create, and execute UGC-style content, reels, scripts, captions, and influencer marketing campaigns. The candidate will also be responsible for coordinating with influencers, identifying relevant creators, managing collaborations, and ensuring the timely execution of content campaigns.
This is a full-time role for a Content Writer & UGC (User-Generated Content) Content Creator. The role involves planning, writing, and editing web and social media content that reflects DaurCom’s culture-oriented communication approach. Day-to-day tasks include researching topics and audience insights, developing content ideas, drafting articles and posts, and curating or repurposing user-generated content to spark conversations and build communities. The person in this role will collaborate with internal teams to ensure consistent messaging, optimize content for engagement, and track performance to refine future content. The position requires independent work, proactive communication, and the ability to manage multiple content projects simultaneously. Key Roles & Responsibilities (KRAs)1. Content Writing & Strategy
• Develop creative, engaging, and platform-specific content for client brands and in-house requirements.
• Write social media captions, posts, blogs, articles, website content, ad copies, campaign content, and brand communication.
• Create compelling hooks, storytelling concepts, CTAs, and content angles to improve audience engagement.
• Develop content calendars and plan content according to brand objectives, trends, and marketing campaigns.
• Research industry trends, competitors, target audiences, and brand positioning.
• Ensure consistency in brand voice, tone, messaging, and communication. 2. UGC Content Creation & Video Scripting




• Conceptualise and create UGC-style content for Instagram Reels, YouTube Shorts, and other digital platforms.
• Develop creative video scripts, reel concepts, product storytelling, and promotional content.
• Create engaging product reviews, testimonials, unboxing videos, demonstrations, and lifestyle-based content.
• Participate in video shoots and create content independently whenever required.
• Identify trending audio, formats, hooks, and content opportunities.
• Collaborate with designers, video editors, and marketing teams to execute creative concepts.
• Create content that feels relatable, authentic, and aligned with the brand's identity. 3. Influencer Marketing & Creator Management
• Research and identify relevant influencers, micro-influencers, and content creators according to client requirements.
• Build and maintain an influencer database with creator details, niches, engagement, audience demographics, and collaboration history.
• Coordinate with influencers for brand collaborations, barter campaigns, paid promotions, and UGC assignments.
• Communicate campaign briefs, deliverables, timelines, and content guidelines to creators.
• Follow up on content submissions, approvals, revisions, and publishing schedules.
• Evaluate influencer profiles, engagement quality, audience relevance, and content authenticity.
• Track campaign performance, deliverables, reach, engagement, and other relevant metrics. 4. Client Content Management
• Understand client requirements, brand guidelines, target audiences, and campaign objectives.
• Develop content ideas and creative strategies for multiple client accounts.
• Coordinate with account managers, social media executives, designers, and performance marketing teams.
• Ensure timely delivery of content as per monthly calendars and campaign deadlines.
• Incorporate client feedback and manage content revisions.
• Maintain quality, creativity, and consistency across all client deliverables. 5. In-House Content & Brand Building
• Create content for DaurCom and its associated brands, including FrutX.
• Develop LinkedIn posts, Instagram content, reels, employer branding content, and corporate communication.
• Conceptualise behind-the-scenes videos, workplace culture content, team activities, and company achievements.




• Support personal branding and thought-leadership content for management.
• Identify opportunities to improve the company's digital presence and brand visibility. 6. Trend Research & Creative Innovation
• Stay updated with Instagram, YouTube, and other social media trends.
• Monitor competitor activities, viral content formats, and emerging creator trends.
• Regularly pitch fresh content ideas and campaign concepts.
• Experiment with different storytelling formats and creative approaches.
• Suggest innovative ways to improve content engagement, brand awareness, and audience interaction. Required Skills & Competencies
• Excellent written and verbal communication skills.
• Strong command of English and Hindi.
• Creative storytelling, copywriting, and content conceptualisation abilities.
• Understanding of Instagram, YouTube, LinkedIn, and other social media platforms.
• Knowledge of UGC content formats, reels, short-form videos, and influencer marketing.
• Ability to write video scripts, hooks, captions, and engaging CTAs.
• Basic understanding of influencer outreach, negotiations, and campaign coordination.
• Familiarity with Canva and basic video editing tools is an advantage.
• Ability to multitask and manage multiple client accounts.
• Strong research, coordination, time-management, and execution skills.
• Ability to work independently and collaborate with cross-functional teams. Eligibility & Experience
• 1–2 years of relevant experience in Content Writing, Content Creation, UGC, Social Media, or Influencer Marketing.
• Freshers with exceptional writing skills and a strong content portfolio may also apply.
• A portfolio of written content, social media creatives, scripts, reels, or UGC videos will be preferred.
• Candidates should be comfortable participating in content creation and video shoots whenever required. Performance Parameters (KPIs)Performance will be evaluated based on:
• Quality, creativity, and originality of content.
• Timely delivery of content calendars, scripts, and client deliverables.
• Number and quality of content ideas and campaign concepts generated.
• Effectiveness of influencer identification and creator coordination.
• Successful execution of influencer and UGC campaigns.
• Content engagement, reach, and other relevant campaign performance metrics.
• Quality of research, brand understanding, and storytelling.
• Coordination with internal teams and client servicing departments.
• Consistency and quality of in-house brand content.
• Ability to manage multiple projects and meet deadlines. •

📌 Content Writer (Indore)
🏢 DaurCom
📍 Indore