Department: Sales & Business Development

Job Type
Full-Time Experience Required: Minimum 2 Years (Preferably in Hi-Tech Agriculture) Industry: Hi-Tech Agriculture | Protected Cultivation | Polyhouse & Net House We are looking for a motivated, experienced Sales Executive who can manage leads generated through digital marketing channels, engage with prospective customers, generate new business opportunities through on-ground activities, and convert qualified leads into successful sales. The ideal candidate should have practical knowledge of polyhouse and net house structures, strong communication skills, and experience using CRM software to manage sales activities.

Key Responsibilities
1. Digital Lead Management & Conversion
• Handle inbound leads generated through digital marketing campaigns, website inquiries, social media, and other online channels.
• Contact prospective customers promptly through phone calls, WhatsApp, and other communication channels.
• Understand customer requirements, including land availability, crop preferences, project size, budget, and investment readiness.
• Explain AgriFirst's polyhouse, net house, and other protected cultivation solutions to prospective customers.
• Qualify leads based on customer requirements and purchase intent.
• Conduct regular follow-ups to move prospects through the sales funnel.
• Convert qualified leads into customers while achieving monthly and quarterly sales targets. 2. On-Ground Lead Generation & Business Development
• Generate new leads through field visits, farmer meetings, agricultural events, nursery visits, and local networking.
• Identify potential customers interested in polyhouse farming, net house farming, and other hi-tech agricultural solutions.
• Build relationships with farmers, commercial growers, nursery owners, agricultural consultants, and local business partners.
• Participate in farmer awareness programs, agricultural exhibitions, and promotional activities.
• Develop referral opportunities through existing customers and local agricultural networks. 3. Technical Consultation & Solution Selling
• Demonstrate sound technical knowledge of polyhouse structures, net house structures, irrigation systems, fertigation, and protected cultivation.
• Understand customer farming objectives and recommend suitable AgriFirst solutions.
• Explain product features, project requirements, investment considerations, and available services accurately.
• Coordinate with technical, agronomy, and project teams to address customer queries.
• Arrange site visits, technical consultations, and project discussions for qualified prospects.




• Prepare and share commercial proposals and quotations in coordination with relevant teams.
• Negotiate and close sales opportunities in accordance with company policies. 4. CRM Management & Sales Reporting
• Use AgriFirst's Internal CRM to manage leads, customer interactions, follow-ups, and sales opportunities.
• Ensure all leads received through digital channels and on-ground activities are accurately recorded in the CRM.
• Update lead status, customer requirements, discussion notes, and next follow-up dates regularly.
• Maintain a structured sales pipeline and ensure timely follow-up with all assigned leads.
• Track lead conversion, sales performance, and pending opportunities.
• Submit daily activity updates and weekly sales reports to the reporting manager.
• Share customer feedback, competitor information, and market insights with management. 5. Customer Relationship Management
• Build and maintain strong relationships with prospective and existing customers.
• Act as a primary point of contact during initial consultation, sales discussions, and project coordination.
• Maintain regular communication with customers throughout the sales process.
• Coordinate with internal teams to ensure smooth handover after deal closure.
• Encourage referrals and repeat business through professional customer engagement. Qualifications & Experience Educational Qualifications
• Bachelor's degree in Agriculture, Horticulture, Agribusiness, Business Administration, Marketing, or a related field.
• Candidates with relevant technical education or practical experience in protected cultivation will be preferred. Work Experience
• Minimum 2 years of experience in agricultural sales, agritech solutions, or related B2B/B2C sales.
• Prior experience selling polyhouse structures, net house structures, greenhouse solutions, or protected cultivation systems is strongly preferred.
• Experience handling inbound leads generated through digital marketing channels.
• Proven ability to generate leads independently through field activities and customer networking.
• Experience managing customer follow-ups, quotations, negotiations, and sales closures.
• Working knowledge of CRM software and digital lead management processes. Required Skills & Competencies
• Strong understanding of hi-tech agriculture, particularly polyhouse and net house structures.




• Excellent verbal communication skills in Hindi and English.
• Strong telephone sales, customer engagement, and follow-up skills.
• Ability to understand customer requirements and recommend suitable solutions.
• Positive negotiation, objection-handling, and deal-closing capabilities.
• Ability to work with AgriFirst's Internal CRM and maintain accurate sales records.
• Proficiency in WhatsApp, email, MS Excel, and basic computer applications.
• Self-motivated, target-oriented, and capable of managing multiple leads simultaneously.
• Willingness to travel for customer visits, field activities, and business development when required.
• Ability to coordinate effectively with marketing, agronomy, technical, and project teams. Key Performance Indicators (KPIs) Performance will be evaluated based on:
• Lead Response & Follow-Up: Timely engagement with assigned digital leads.
• Lead Qualification: Number and quality of qualified sales opportunities.
• Lead Conversion: Conversion of qualified prospects into customers.
• Sales Achievement: Monthly and quarterly sales targets.
• On-Ground Lead Generation: New qualified leads generated through field activities.
• CRM Compliance: Accuracy and timely updates of lead records and sales activities.
• Customer Engagement: Quality and consistency of customer communication and follow-ups.

What We Offer
• Competitive, negotiable salary based on experience and industry knowledge.
• Performance-linked sales incentives.
• Travel allowance or fuel reimbursement for approved field activities.
• Mobile and communication expense support as per company policy.
• Opportunity to work with advanced protected cultivation and hi-tech farming solutions.
• Training and guidance from experienced agronomy, technical, and sales professionals.
• Career advancement opportunities into Senior Sales Executive, Team Leader, and Sales Manager roles. Why Join AgriFirst? At AgriFirst, you will work with farmers and agricultural entrepreneurs who want to adopt modern farming technologies. This role offers the opportunity to combine digital lead conversion with on-ground business development while building expertise in India's growing protected cultivation sector. You will work alongside technical experts, agronomists, and project professionals to help customers make informed decisions about their farming investments. Apply Now If you have sales experience in hi-tech agriculture, strong knowledge of polyhouse and net house structures, and the ability to convert leads into business, we would like to hear from you. Join AgriFirst – Farmers First.

📌 Business Development Executive (Lucknow)
🏢 Agrifirst - Farmers First
📍 Lucknow