Role: Operating Partner
- Friyay Co-build an independent production house alongside a creative partner already in the chair. Competitive salary plus meaningful equity, vesting over four years. About Friyay Friyay is an independent content production house. We make work that India's biggest brands put out every day, and we're building toward the work the industry remembers at year-end. Next: TVCs and films that celebrate culture. The ambition is large. Friyay becomes the name brands and agencies call when the brief is bigger than a feed post. Why this role exists Vanmayi Shetty leads the creative. Friyay now needs her counterpart: a partner who owns the commercial side with the same conviction, both the growth and the engine that makes it profitable. The mandate
• Win the work: New accounts, deeper relationships, and a pipeline built through agencies, CMOs and brand teams.
• Run the business. Full ownership of the P&L;: pricing and margins, cash flow and collections, vendor payments, compliance and operations, with hiring under you. Every shoot should land inside our margin floor, and you see cash pressure before it arrives.
• Build the brand. What Friyay stands for, where it shows up and how it talks about the work.
• Open the TVC and culture-film door. The ambition that sets Friyay apart. Get us onto the shortlists for work that moves culture, partnering with Vanmayi on every pitch. The deal: A senior leadership role with real skin in the game.
• A market-competitive salary, benchmarked to senior leadership at top production houses and agency Business Heads.
• A meaningful equity stake in Friyay, vesting over four years.




• Performance-linked incentives tied to the business growth you drive. We'll talk numbers in person, once we both know it's the right fit. What success looks like :
• Year one. A public point of view. Two to three new accounts outside the LWYD-shared base, a first DVC pitch filed, cash and collections under control, and the team in place.
• Year two. Revenue up materially, Friyay on at least three agency rosters, the first TVC campaign live and shortlisted, and a standalone P&L; with margins that hold.
• Year three and beyond. Friyay is a name in the DVC conversation and you are its public face. We're discussing what Friyay 3.0 looks like. Who we're looking for:
• 8 to 13 years across agencies, production houses or the client side.
• A network that works. Agencies call you back and brands take your meetings.
• Pitches won and lost, and the commercial instinct that comes with both.
• Fluent in numbers as well as relationships. You can tell a healthy P&L; from a vanity one.
• A voice that can carry the brand, and an owner's mindset. The equity makes that real. Why Friyay:
• Your business, not someone else's. Friyay is yours to shape and to benefit from.
• A real base. A running P&L;, a live client roster and a creative partner already in the chair.
• An ambition bigger than the job. Most roles at this level ask you to maintain. This one asks you to build. Start a conversation: Send a short note on what you've built, what you'd build with Friyay, and why this one landed differently, to [email protected] with the subject line "Friyay / Operating Partner". If the read is right on both sides, we'll meet for coffee within the week.

📌 Operating Partner (India)
🏢 Friyay.in
📍 India