Profile: Performance Marketing Manager — D2C / E-commerce

Location:
4259/3, Ansari Rd, Daryaganj, New Delhi, Delhi, 110002

Experience:
3+ years in performance marketing, with at least 2-3 years on D2C / e-commerce brands

About the Role
We're hiring a Performance Marketing Manager to own paid growth for our D2C business. You'll plan, launch, optimize and scale profitable ad campaigns across Meta, Google, Snapchat, ChatGPT ads and affiliate channels. You'll also work with our retention channels (email, WhatsApp, IVR and calling) so the people we acquire actually convert, buy and come back. This role is for someone who thinks in ROAS, CAC, contribution margin and LTV, not just clicks and impressions. You've scaled a D2C brand before, you know when to raise spend, when to hold, and how to keep efficiency up as budgets grow.

Key Responsibilities
1. Paid acquisition:
• Plan, run and scale Meta Ads (Facebook & Instagram): account structure, Advantage+ / ASC campaigns, audience strategy, creative testing, and scaling while holding ROAS.
• Manage Google Ads: Search, Shopping, Performance Max, YouTube and Demand Gen, including product feed setup and optimization through Google Merchant Center.
• Run and test Snapchat Ads and other emerging channels, including ChatGPT / AI-platform ads, to find current sources of profitable traffic.
• Build and manage affiliate and influencer-affiliate programmes: partner onboarding, commission structure, tracking and fraud control.
• Own the budget split across channels, shifting spend daily or weekly based on ROAS, CAC and margin. 2. Creative & funnel:




• Work with the creative team on a constant pipeline of ad creatives: hooks, UGC, static and video. Run structured A/B tests and find out why winners win.
• Optimize the full funnel from ad to landing page to product page, cart and checkout, working with the web team on CRO. 3. Tracking & measurement:
• Set up and maintain Meta Pixel and Conversions API (CAPI), GA4, Google Tag Manager, UTMs and e-commerce events so the data is accurate.
• Track and report ROAS, blended ROAS / MER, CAC, CPA, CPC, CTR, CVR, AOV, LTV, contribution margin and RTO %.
• Understand attribution gaps (iOS, view-through, cross-device) and read results across platform data, GA4 and backend sales. 4. Retention & conversion channels:
• Work with the CRM / retention team on email, WhatsApp, IVR and calling flows: abandoned cart, browse abandonment, COD confirmation, order follow-up, win-back and repeat purchase.
• Understand how calling and WhatsApp teams help convert leads and cut RTO, and feed ad audiences and offers to match.
• Use first-party customer data (buyers, high-LTV segments, cart abandoners) for retargeting, lookalikes and exclusions. 5. Reporting & growth:
• Send daily and weekly performance updates and a clear monthly review covering what worked, what didn't, and what we'll test next.




• Keep up with platform changes, policy updates and new ad formats, and bring fresh growth ideas to the team. What You Must Have:
• 2-3 years of hands-on performance marketing, with a proven record of scaling D2C / e
- commerce brands profitably.
• Deep hands-on expertise in Meta Ads and Google Ads (Shopping / PMax essential), plus working experience with Snapchat Ads and affiliate marketing.
• Experience managing ₹5L+ monthly ad spend (or similar) and growing it without ROAS collapsing.
• A strong grasp of unit economics: ROAS vs. break-even ROAS, CAC vs. LTV, AOV, margins, and COD / RTO impact.
• Solid tracking knowledge: Pixel + CAPI, GA4, GTM, UTMs, Merchant Center feeds.
• Working knowledge of Shopify (or similar e-commerce platforms) and how checkout and conversion work.
• Understanding of email (e.g. Klaviyo / Mailchimp), WhatsApp marketing (e.g. Interakt / WATI / Gupshup), IVR and tele-calling setups in an e-commerce funnel.
• Strong Excel / Google Sheets skills for reporting and analysis.
• Clear communication, ownership, and comfort working with creative, tech and sales / calling teams. Good to Have:
• Experience with ChatGPT ads or other AI / answer-engine ad platforms.
• Experience with Amazon / marketplace ads or quick-commerce listings.
• Familiarity with attribution and analytics tools (e.g. Triple Whale, Northbeam, Shopify analytics, Looker Studio).
• Experience in wellness, health, beauty or personal care D2C.
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• Basic understanding of landing page tools and CRO testing.

📌 Performance Marketing Manager —C (India)
🏢 OMLogic
📍 India