About Mahina: Mahina is a women-led brand reimagining intimate care with thoughtful, sustainable innovation. We’re India’s first brand to engineer bonded period underwear
- rigorously batch-tested for 100 uses
- combining comfort with menstrual wellbeing and planet friendly design. But Mahina isn’t just a period product. It’s a mindset shift. A movement toward better choices, and a new way to experience periods. Over the last year, we have grown to 70,000+ avid mahina users, who have made the shift to better period care. Explore our world: www.mahina.co

Key Responsibilities
● Own end-to-end campaign strategy, planning and execution for Meta & Google Ads, focused on direct response and conversions for D2C brands. ● Manage and optimize campaigns with a strong focus on ROAS, CAC, and contribution margin, scaling only ad sets that are profitable after product costs and ad spend. ● Own the website P&L; view of marketing: track revenue, gross margin, ad spend, contribution margin and break-even ROAS by channel, campaign and product category. ● Build quarterly and monthly media plans with clear revenue and contribution margin targets, budget allocation and forecasts by channel and funnel stage. ● Set target ROAS and CAC limits based on gross margin, AOV, discounting and shipping/RTO/payment costs. ● Analyze funnel performance, identify drop-offs, and drive structured experiments to improve results. ● Collaborate closely with creative teams to develop high-converting ad creatives and landing pages, using performance data to guide creative briefs.



● Manage pixel event tracking, server-side tracking (CAPI) and UTM parameters for accurate attribution. ● Prepare weekly & monthly performance reports, insights, and recommendations for reviews, including a P&L-style; view of marketing performance. Key Requirements ● Minimum 5 years of experience in performance marketing, with proven planning and execution ownership. ● Demonstrated success in scaling D2C e-commerce brands profitably using Google & Meta Ads. ● Strong understanding of website P&L;, including gross margin, contribution margin, break-even ROAS and unit economics. ● Solid understanding of e-commerce metrics: ROAS, MER, LTV, AOV, CAC, conversion rate, etc. ● Ability to build and read marketing P&Ls;, and to make scaling or cutting decisions based on margin, not just ROAS. ● Proficiency with Meta Ads Manager, Google Ads, Google Analytics (GA4), and attribution tools. ● Hands-on experience with product catalogs, dynamic ads, and retargeting campaigns. ● Experience managing large monthly ad budgets and forecasting spend, revenue and margin ● Advanced Excel/Google Sheets or BI dashboard skills (Looker Studio, Power BI) ● Exceptional analytical skills and the ability to make data-backed decisions. Nice to Have ● Experience with D2C niches like apparel, health & beauty ● Familiarity with Shopify e-commerce platform ● Knowledge of landing page tools (Webflow, Unbounce) and CRO fundamentals ● Exposure to additional channels such as YouTube, affiliates or marketplaces

📌 Performance Specialist (Gurugram)
🏢 Mahina
📍 Gurugram