WE’RE HIRING | BRAND MANAGER – MULTI-CATEGORY Build brands from 0 → 1, across categories, with AI as your co-pilot. Company: WishLuck Role: Brand Manager

Location:
Noida, Uttar Pradesh | On-site Employment: Full-time

Experience:
3–4 Years ABOUT WISHLUCKWishLuck is a growing D2C e-commerce company focused on building consumer brands. Our flagship brand operates in the screen-free educational toys category and has been trusted by 3 lakh+ parents, with a 4.8/5 rating from 25,000+ reviews. We are now expanding into multiple consumer categories and launching new D2C brands from scratch.

ABOUT THE ROLE
We are looking for a Brand Manager who can think like an entrepreneur and build brands from 0 to 1. You will work closely with the Founder and cross-functional teams to identify opportunities, build brand strategy, launch products, and scale brands across D2C, marketplaces and quick-commerce platforms.

KEY RESPONSIBILITIES
• Research new categories, customers, competitors, pricing and margins
• Develop brand strategy, positioning, naming, identity and packaging
• Build and execute Go-to-Market (GTM) strategies
• Launch and scale brands on Shopify, Amazon, Flipkart & Quick Commerce
• Develop creative strategies for Meta Ads, Google Ads, YouTube, Influencer Marketing & UGC
• Work closely with performance marketing, design, content, sourcing and customer experience teams
• Track and optimize Revenue, CAC, ROAS, AOV, LTV & Repeat Rate
• Take ownership of brand-level business performance and P&L;
• Use Generative AI for research, ideation, content creation and experimentation
• Continuously test new ideas, creatives, channels and growth opportunities WHAT WE’RE LOOKING FOR
• 3–4 years of experience in Brand Management, Category Management or D2C Marketing




• Proven experience in building or scaling at least one consumer brand, with measurable results
• Experience across 2+ consumer categories such as Beauty, Personal Care, Home, Food, Fashion, Wellness, Kids or Electronics
• Strong understanding of D2C, e-commerce and unit economics
• Hands-on experience with Shopify, Amazon, Flipkart & performance marketing
• Strong knowledge of Meta Ads, Google Ads, Influencer Marketing and UGC
• Comfortable using AI tools such as ChatGPT, Claude, Gemini, Midjourney/Nano Banana and AI video tools such as Runway, Higgsfield or HeyGen
• Creative mindset combined with strong analytical thinking
• Strong communication skills in English & Hindi
• Ownership mindset and ability to work in a rapid-paced environment BONUS IF YOU HAVE
• Experience launching brands from 0 → 1
• Quick-commerce experience
• Kids/Baby category experience
• FMCG or consumer brand experience WHY JOIN WISHLUCK?Build multiple brands instead of managing just one Work directly with the Founder Get access to a paid AI toolkit Opportunity to take ownership of new categories and launches Competitive compensation + performance incentives High-growth, entrepreneurial work environment

HOW TO APPLY
Interested candidates can share: 1. Updated CV 2. 3 brands/campaigns you have built or scaled, along with results 3. 2 examples of work created using AI Shortlisted candidates will be given a 72-hour practical assignment to build a brand strategy for a new category. ? Apply at: [email protected] Think you can build a brand from zero? We’d love to hear from you. #Hiring #BrandManager #BrandManagement #D2C #D2CJobs #EcommerceJobs #BrandBuilding #BrandStrategy #CategoryManagement #DigitalMarketing #PerformanceMarketing #MarketingJobs #NoidaJobs #JobsInNoida #AI #AIMarketing #GenerativeAI #FMCG #ConsumerBrands #QuickCommerce #Wishluck #HiringNow

📌 Brand Manager (Noida)
🏢 WishLuck
📍 Noida