Senior Creative Associate (Bengaluru)

Senior Creative Associate (Bengaluru)

12 Nov
|
Okay Done
|
Bengaluru

12 Nov

Okay Done

Bengaluru

Okay Done is a marketing agency with a diverse clientele, such as Royal Challengers Bengaluru, OnePlus, VRL, Google, Bengaluru City Police, Heineken, and Health Care Global to name a few. We work across various industries, including sports, consumer, hospitality, luxury, F&B;, real estate and D2C. Before you scroll further, a fair warning. Low-effort applications will never be considered. One-line answers, ChatGPT-sounding responses, and "please refer to my resume" will not be considered. Read the JD all the way through. If you're not 100% sure you want this job, close the tab. No hard feelings. If you are, this application takes about 5 minutes. The moment you apply, you unlock Round 2: a few quick, real tasks from our world. That's where you show us how you think. The role, in one line You make hospitality and lifestyle brands look beautiful on the feed, and you make their ads work too. Overview We're looking for a Senior Creative Associate to own the content for a cluster of hospitality and lifestyle brands. These are brands people dream about, plan trips around and save for later. Your job is to make them feel that way on every scroll. You'll plan the month, crack the ideas, write them, get them shot the way you imagined, and make sure everything is ready before it goes to the client. Videos, carousels, statics, stories, campaigns: whatever the idea needs. These brands also run ads, so you'll come up with ad concepts and creatives too, and work with our performance marketing team to see what's working. You'll also shape the content our brands make with influencers. You'll study what works for each creator, set the storyline for every collab, and make sure the brand fits in naturally. You'll work every day with our production team (videographers, editors and designers), Brand Solutions (our client servicing team), and our performance and influencer marketing teams. You report to the Creative Manager. When there's no one on your team to hand it to, you do it yourself. Scripts, captions, shot lists, briefs, all of it. And if you show you're ready to lead, there's room to grow into brand strategy, campaigns and running a team. This is a full time, in-office role in Bengaluru.





What you'll do
Plan
• Build the full monthly content calendar for your brands, including ad creatives.
• Decide which formats to use each month, what to do more of and what to stop, based on what performed.
• Lock posting details for every post: date, time, caption and hashtags. Think
• Live on Instagram, YouTube, and wherever culture is moving. Know what's trending, why it's working, and whether your brands have any business touching it.
• Go deep on every brand you handle: its audience, its voice, its guests, and what makes a stay there different.
• Spot trends as they happen and turn them into quick reactive posts while they're still fresh. Concept and write
• Crack original concepts for videos, carousels, statics, campaigns and brand moments.
• Write everything that carries them: hooks, scripts, on-screen text, captions, hashtags and copy for static posts.
• Develop ad concepts and copy for paid campaigns: hooks that stop the scroll and angles that make people book.
• Research every idea so the facts, trends and references are right before it goes anywhere.
• Make revisions after internal and client feedback, quickly and without losing the idea. Shape influencer content
• Study every creator you work with: their formats, tone and storylines, and what their audience responds to.
• Set the narrative for every influencer collab, so the brand fits into their story naturally.
• Review creators' content before it goes live, and write scripts for them when needed.
• Work with the influencer marketing team, who find the creators and handle the commercials. Get it made
• Turn every approved concept into a shoot-ready document: script, shot list, reference videos, props, locations,



talent and extra footage needed.
• Write briefs for production and design so clear that the first draft lands close to final.
• Be on set to make sure the idea is shot the way it was planned, including what the ads will need.
• Review your team's scripts before they go to the Creative Manager, and push every piece until it matches the idea. Read the numbers
• Read each brand's performance dashboard and monthly reports from Brand Solutions.
• Work with the performance team to see which ads are working, and feed it into the next round of creatives.
• Know why something worked or flopped, and use it to sharpen next month's plan. Own the finish
• Make sure every post and ad creative is ready, complete and internally approved before it goes to Brand Solutions. Who we're looking for
• 2 to 4 years in a creative, content or copywriting role, ideally at an agency.
• You've made content for hospitality, travel or lifestyle brands, and you know what makes people want to visit, stay and share. You can show us.
• You've made creatives for paid campaigns, and you understand that an ad has a different job from a post.
• You understand how social content works: hooks, retention, pacing, formats, audio, and what the platforms reward.
• You understand creators: why their content works, and how a brand can fit in without feeling like an ad.
• You can think and write. An idea without the words is half done. Words without an idea are just decoration.
• You're comfortable on set, working with videographers, editors and designers.
• You can run several brands at once without dropping a single deliverable.
• Taste. You know the difference between premium and pretentious, and which one you're looking at. Good to have
• Experience with real estate brands. Why Okay Done
• You'll make content for brands people actually talk about.
• Shoots, sets, launches, and the occasional work trip to some beautiful properties.
• A clear path to Creative Manager.
• A team that lives online, eats well, and roasts each other often. In that order.

📌 Senior Creative Associate (Bengaluru)
🏢 Okay Done
📍 Bengaluru

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