Content & Growth Strategist

Location:
Bangalore Urban (On-site)

Experience:
3–6 years Company: Oraton About OratonOraton (www.speakwithoraton.com) is an AI-powered communication coach that helps managers and leaders practise high-stakes workplace conversations — performance reviews, difficult feedback, board updates, leadership presentations and more — and receive structured feedback on how their communication lands. We are live on iOS and Android. We are building a new category at the intersection of AI, leadership development and workplace communication. We believe there is a significant prospect to build a strong content-led brand in this space. The Role We are looking for a Content & Growth Strategist who can define how Oraton thinks, communicates and grows through content. You will own Oraton's content strategy, brand voice, organic discoverability and content-led growth across channels. From writing a LinkedIn post that makes a senior leader stop scrolling to creating SEO articles that rank on Google and content that gets recommended by AI search engines, you will shape how people discover, understand and engage with Oraton. You will work directly with the founders and have significant ownership and creative freedom. We are not looking for someone who simply executes a content calendar. We want someone who thinks deeply about audiences, understands the psychology of professionals, spots emerging conversations and trends, and consistently brings original ideas to the table. You should be equally comfortable developing a content strategy, writing an exceptional article, understanding search intent, experimenting with AI search optimisation and tracking what actually drives growth. What You Will Own 1. Content Strategy & Social Media
• Develop and own Oraton's overall content strategy, messaging, positioning and brand voice.
• Write and publish high-qualityLinkedIn posts for the Oraton company page.
• Create Instagram content, including posts, reels and carousels, around leadership communication, workplace psychology and career growth.
• Develop original content ideas based on industry trends, workplace conversations, leadership challenges and audience insights.
• Build a consistent content narrative across all channels.
• Manage community engagement across LinkedIn and Instagram to build an organic audience.
• 2. SEO, AEO & Organic Discoverability
• Own the SEO strategy for speakwithoraton.com, including keyword research, search intent analysis, content planning and on-page optimisation.
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• Write and publish high-quality, search-optimised long-form articles.
• Identify high-intent keywords and content opportunities around leadership communication, difficult conversations, management skills, executive presence and workplace communication.
• Develop topical authority through content clusters, pillar pages and internal linking.
• Optimise content for AEO (Answer Engine Optimisation) so Oraton has a stronger chance of being surfaced in AI-generated answers and answer engines.
• Explore GEO (Generative Engine Optimisation) strategies to improve Oraton's visibility across ChatGPT, Perplexity, Gemini and other AI-powered discovery platforms.
• Implement structured content, FAQs, schema markup and other relevant technical and on-page SEO practices.
• Monitor search rankings, organic traffic, impressions, click-through rates and conversions using Google Search Console, Google Analytics and other SEO tools.
• Identify opportunities for backlinks, guest contributions, digital PR and authoritative industry mentions. 5. Analytics & Experimentation
• Track and report weekly on key growth metrics, including:Organic website traffic and search visibility.
• Keyword rankings and AI search visibility.
• LinkedIn and Instagram engagement and audience growth.
• App signups, trial activation and conversions.
• Email open rates, click-through rates and conversions.
• Referral-driven acquisition.
• Use data and audience feedback to continuously improve content strategy.
• Run experiments across formats, messaging, channels and distribution strategies.
• Connect content performance to meaningful business outcomes, not just impressions and likes. Who You Are
• 3–6 years of experience in content strategy, content marketing, brand marketing or growth marketing, with a strong portfolio demonstrating original thinking and execution.
• An exceptional writer who understands storytelling, audience psychology, positioning and persuasive communication.
• Deep understanding of LinkedIn and what makes professional content engaging and shareable.
• Strong practical knowledge of SEO, keyword research, search intent,



on-page optimisation and content strategy.
• Familiarity with AEO and GEO, including how to structure content for AI-powered search and discovery platforms.
• Comfortable using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush or similar platforms.
• Understanding of content distribution, organic growth loops and conversion-focused content.
• Experience with email marketing automation tools such as Customer.io, Brevo, HubSpot or similar platforms.
• Familiarity with social media analytics, content management systems and basic video production workflows.
• Curious about leadership, psychology, communication, workplace behaviour and professional development.
• Someone who notices cultural trends, emerging conversations and interesting ideas — and knows how to turn them into compelling content.
• Comfortable moving between strategy and execution. You can develop the plan and do the actual work yourself.
• Curious about AI tools and how they are changing content creation, marketing and search. Good to Have (A Plus)
• Hands-on experience with AEO, GEO and optimising content for visibility in ChatGPT, Perplexity and Gemini.
• Experience growing an organic website through SEO and content-led acquisition.
• Experience with SaaS, B2B, AI products, EdTech, HRTech or consumer technology brands.
• Knowledge of technical SEO, schema markup, structured data and website optimisation.
• Experience with App Store Optimisation (ASO).
• Experience building founder-led personal brands on LinkedIn.
• Experience managing YouTube channels, podcasts or video-first content strategies.
• Understanding of conversion rate optimisation, landing pages and growth funnels.
• Experience using AI-powered content research, analytics and productivity tools. Why Join Oraton?
• Work directly with the founders and have ownership of the brand's voice and growth strategy.
• Build the content and organic growth engine of an early-stage AI startup.
• Experiment with emerging areas such as AEO, GEO and AI-driven discovery.
• Have the freedom to test ideas, build current content formats and create something original.
• Work at the intersection of AI, leadership, psychology and professional development.
• See the direct impact of your work on product adoption and business growth.
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Location:
Bangalore Urban. This is a full-time, on-site role. Candidates based in Bangalore or willing to relocate are welcome.

📌 Content Strategist (India)
🏢 Oraton Executive Communication Coach
📍 India