Principal Tasks & Responsibilities 1. Brand & Product Strategy ● Develop and implement brand strategies in line with corporate objectives and therapeutic focus. ● Define product positioning, messaging, and value proposition for target audiences. ● Support forecasting, budgeting, and planning to achieve sales and marketing objectives. 2. Marketing Program Execution ● Plan and execute promotional campaigns, creative initiatives, and visual aids for field force engagement. ● Ensure effective implementation of marketing programs including symposia, CME events, and KOL engagement initiatives. ● Coordinate with cross-functional teams (Sales, Medical, Regulatory, Supply Chain) to ensure smooth execution of campaigns. 3. Sales & Field Enablement ● Provide training to sales teams on product USPs, brand strategy, and promotional campaigns. ● Prepare presentations and marketing materials to support field activities. ● Monitor field implementation to ensure adherence to brand plans and objectives. 4. Market Research & Analysis ● Conduct market research and competitive intelligence to inform product strategy. ● Track brand performance metrics and analyze sales, prescription, and market trends. ● Provide actionable insights to optimize marketing efforts and drive ROI. 5.



Financial & Performance Monitoring ● Prepare and monitor Profit & Loss statements to track and control budgeted costs. ● Ensure effective utilization of marketing budgets and resources. ● Monitor key performance indicators and take corrective actions to meet targets. 6. Customer & KOL Management ● Support key customer development and CRM initiatives. ● Facilitate engagement with KOLs to strengthen brand credibility and market penetration Key Skills & Competencies Functional / Technical:
• Product & Therapeutic Knowledge
• Strategic Brand Planning & Management
• Product Lifecycle Management
• Marketing Strategy & Campaign Execution
• Market Research & Competitive Intelligence
• Sales Forecasting & Brand P&L; Management
• Data Analysis & Business Insights
• KOL & CRM Management
• Cross-functional Stakeholder Management
• Pharma Compliance (UCPMP/NPPA) Functional / Technical:
• Strategic Thinking
• Leadership
• Communication & Presentation Skills
• Stakeholder Management
• Result Orientation
• Analytical Thinking
• Problem Solving
• Planning & Organizing

📌 Group Product Manager (Bhat)
🏢 Cadila Pharmaceuticals
📍 Bhat