Key Responsibilities

- YouTube Channel Management

Develop and execute YouTube content strategies aligned with brand objectives.

Manage end-to-end YouTube channel operations, including content planning, publishing, scheduling, and optimisation.

Create content calendars for long-form videos, YouTube Shorts, and other video formats.

Optimise video titles, descriptions, tags, thumbnails, playlists, and metadata for better visibility and discoverability.

Monitor YouTube analytics, audience retention, watch time, CTR, and subscriber growth.

Identify trending topics, formats, and opportunities to improve channel performance.

- Social Media Management

Plan, develop, and execute social media strategies across Instagram, Facebook, LinkedIn, X, and other relevant platforms.

Create and manage monthly content calendars.

Work closely with creative, design, and video production teams to develop engaging content.

Oversee social media publishing, community management, and audience engagement.

Stay updated with platform trends, algorithm changes, viral content formats, and emerging digital opportunities.

Ensure consistent brand communication across all social media platforms.

- Strategy & Performance





Develop platform-specific strategies to increase reach, engagement, views, and audience growth.

Track campaign and content performance through platform analytics and reporting tools.

Prepare monthly performance reports with actionable insights and recommendations.

Identify opportunities for organic growth, influencer collaborations, and content amplification.

Coordinate with internal teams and clients to ensure timely execution of content strategies.

Required Skills & Qualifications

3–5 years of experience in social media management and YouTube channel management.

Robust understanding of YouTube monetization, seo, algorithms, and channel growth strategies.

Hands-on experience managing multiple social media accounts.

Knowledge of social media analytics and reporting tools.

Excellent content planning, copywriting, and communication skills.

Understanding of video content formats, thumbnails, hooks, and storytelling.

Ability to manage multiple brands, deadlines, and deliverables.

Creative thinking with a strong understanding of digital trends.

📌 YouTube Manager (Mumbai)
🏢 BigTrunk
📍 Mumbai