About the Role

We are looking for a creative, passionate, and self-driven Social Media Marketer who genuinely enjoys social media, content creation, and experimenting with new ideas.

This is not a role where you simply create a few posts, schedule them, and move on.

We want someone who can think, create, edit, experiment, and grow.

You will manage social media for Growmile and our clients across different industries. Your goal is to create content that people actually want to watch, read, share, save, and engage with.

If you naturally notice trends, come up with content ideas while scrolling Instagram, enjoy writing video scripts, and think about how content can perform better, you could be a great fit.

Important: This is a full-time, work-from-office position at our Mangadu office, near Poonamallee, Chennai. Please apply only if you are comfortable working from this location.

What You'll Do

Content Strategy & Creative Thinking

- Manage social media accounts for our agency and clients.
- Research industry trends, competitors, and audience interests.
- Come up with fresh and engaging content ideas independently.
- Create content calendars and plan content in advance.
- Develop content strategies focused on organic growth and engagement.
- Turn customer questions, industry insights, and client projects into engaging content.
- Test different content formats, topics, hooks, and posting styles.

Content Writing & Storytelling

- Write engaging scripts for Instagram Reels, YouTube Shorts, and other short-form videos.
- Create strong hooks that capture attention in the first few seconds.
- Write captions, headlines, carousel content, and calls to action.
- Turn complex topics into simple, interesting, and easy-to-understand content.
- Create educational, entertaining, and trust-building content.

Image & Video Creation

- Design social media graphics, posts, and carousels.
- Edit short-form videos, including Reels and Shorts.
- Add captions, transitions, effects, music, and other creative elements where needed.
- Turn raw footage, images, or basic ideas into engaging social media content.
- Understand basic visual design, video pacing, and storytelling.
- Maintain consistent branding across client accounts.
- Work with other designers and editors when required.

Social Media Growth & Performance

- Monitor reach, engagement, watch time, shares, saves, and follower growth.
- Identify which content performs well and understand why.
- Improve underperforming content through testing and experimentation.
- Follow trends and adapt them to different industries.
- Engage with comments and messages when needed.
- Turn successful content ideas into repeatable strategies.
- Work closely with our SEO, website, and marketing teams.





Your Creativity Matters More Than AI

We actively encourage the use of AI tools to make work faster, smarter, and more efficient.

However, we don't want someone who depends completely on AI to think or create content.

AI can help you with research, brainstorming, writing assistance, and improving your workflow.

But your creativity, ideas, judgment, and understanding of the audience must come first.

For example:

- Use AI to research ideas, but bring your own creative thinking.
- Use AI to improve a script, but know how to write an engaging script yourself.
- Use AI to speed up content creation, but don't blindly copy and publish AI-generated content.
- Use AI tools for image and video creation when useful, but know how to edit and improve the final output.

We value someone who knows how to use AI as a tool, not someone who needs AI to do their entire job. Your creative mind is more important than any AI tool.

Creative Thinking Is Extremely Important

We want someone who thinks beyond a content calendar.

When you learn something interesting about a client's business, you should naturally think:

- "This could make a great Reel!"
- "People probably have this question. Let's create a video about it."
- "Why is this competitor's content getting so much engagement?"
- "Can we turn this one topic into five different pieces of content?"
- "How can we make this content more interesting than what's already out there?"

We want someone who enjoys brainstorming, experimenting, and trying new ideas. Skills We're Looking ForRequired Skills

- Strong creative thinking and content ideation.
- Good writing skills for social media content.
- Ability to create and edit social media images and graphics.
- Ability to edit Reels, Shorts, and other short-form videos.
- Understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Knowledge of organic social media growth strategies.
- Ability to research trends and competitors.
- Understanding of hooks, storytelling, and audience engagement.
- Ability to work independently and take ownership.
- Attention to detail and willingness to learn.
- Ability to use AI tools to improve productivity without completely depending on them.

Tools & Platforms Experience with the following tools would be helpful:

- Canva
- CapCut
- Adobe Premiere Pro
- Adobe Photoshop
- Other image and video editing tools
- ChatGPT, Claude, Gemini,



or other AI tools
- Social media scheduling tools
- Meta Business Suite
- Social media analytics tools

You don't need to know every tool. However, hands-on image and video editing skills are required. Strong Writing SkillsYou should be comfortable writing video scripts, hooks, captions, educational posts, storytelling content, and calls to action.

You don't need complicated English.

We care more about clear, natural, interesting, and engaging communication.

The goal is simple: make people want to keep reading or watching.

We Care About Growth, Not Just PostingWe don't measure success simply by asking:

"Did you publish 20 posts this month?"

We want to know

- Are people engaging with the content?
- Is our organic reach improving?
- Are people watching our videos?
- Are they sharing and saving our posts?
- Are we attracting the right audience?
- Is our content quality improving?

If a post performs poorly, we don't want someone who simply blames the algorithm. We want someone who asks why it didn't work and what we can improve next time.

Who Will Be a Great Fit?You'll probably enjoy this role if you:

- Genuinely love social media and content creation.
- Naturally come up with creative content ideas.
- Enjoy watching and studying Reels, Shorts, and other content.
- Like writing scripts and experimenting with current formats.
- Have a good eye for design and video editing.
- Understand why certain content attracts attention.
- Enjoy learning new tools, including AI.
- Can manage your work without constant instructions.
- Take responsibility for results.
- Care about quality more than the number of posts published.

Who This Role Is NOT ForThis role may not be right for you if:
- You only want to schedule and publish posts.
- You depend entirely on AI to generate ideas and content.
- You don't enjoy writing or creating content.
- You don't have basic image and video editing skills.
- You need detailed instructions for every post.
- You aren't interested in learning new things.
- You only care about posting frequency, not content performance.
- You are looking for a remote or hybrid position.

How We Evaluate CandidatesWe care more about your creativity, practical skills, and thinking process than just what is written on your resume. Shortlisted candidates may be asked to complete a small practical task, such as:

- Reviewing one of our social media accounts.
- Suggesting 3 creative content ideas.
- Writing a short-form video script with an engaging hook.
- Creating a sample social media graphic or editing a short video.
- Explaining why you think your content idea could work.

We want to see how you think, create, and approach real social media challenges.

📌 Social Media Marketer (Chennai)
🏢 Growmile
📍 Chennai