We make a recovery drink. Our social media is the one that needs the energy boost.

Baselyn is an Indore-based, hydration-first wellness and recovery brand. Our two products, Daily Reset and Morning After, help people get back to their baseline after whatever the day (or night) takes out of them: workouts, long work hours, travel, late nights. We're a small, hands-on team building a premium brand from the ground up.

We're hiring a full-time Social Media Content Creator to shoot, edit and post content, keep our social channels active every day, and work closely with the founders to keep shoots, events and collaborations moving.

What you'll do

- Shoot reels, photos and stories on your phone: UGC content, product shots, founder explainers, behind-the-scenes, team moments and everyday routines.
- Edit short-form videos in Instagram Edits, InShot or similar apps.
- Design posts, carousels and stories in Canva, in line with our brand look.
- Write captions, then publish and schedule content on Instagram and other platforms.
- Reply to comments and DMs, and keep track of what's working.
- Use Claude, ChatGPT and other AI tools for ideas, scripts,



captions, execution and research.
- Cover events, pop-ups, sampling stalls and collaborations, and turn content around quickly.
- Help with scheduling, follow-ups and coordination with the team, creators, vendors and partners.

What we're looking for

- Strong phone shooting and editing skills
- Working knowledge of Canva
- Hands-on with AI tools like Claude and ChatGPT
- Good grasp of Instagram: Reels, Stories and trends
- Transparent English writing, with Hinglish where it fits
- A creative bent of mind, and organised enough not to need chasing on follow-ups

Good to have: a portfolio or Instagram page with your own work, experience covering events, and an interest in fitness, wellness or lifestyle content.

Location: Indore (in-office)

Type: Full-time

Experience: 0-2 Years

How to apply

Apply here on LinkedIn, or email [email protected] with the subject "Social Media Content Creator – [Your Name]". Share your CV, your Instagram handle or portfolio link with us.

📌 Social Media Content Creator (Indore)
🏢 Baselyn
📍 Indore