We are looking for an SEO, GEO & Web Development Specialist who can rank a website and build it. You will improve organic search performance across traditional and AI-powered search, and you will also build and maintain our custom WordPress website so it loads blazing fast.

This is a hybrid role. SEO and development sit side by side, and speed is the thread that connects them. You should be able to take a Figma design, turn it into clean, lightweight code, and make sure it ranks, converts, and gets cited by platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Experience across the Middle East and Africa (MEA) is a strong plus.

Key Responsibilities

1. Web Development & WordPress

- Build and maintain our custom WordPress website, including custom themes, templates, and plugins.
- Convert Figma designs into pixel-accurate, responsive pages using HTML, CSS, JavaScript, and PHP.
- Write clean, lightweight code with minimal bloat, scripts, and plugin dependencies.
- Build landing pages that look sharp, load instantly, and convert.
- Keep the site consistent with brand guidelines.

2. Site Speed & Performance

- Own page speed and Core Web Vitals (LCP, INP, CLS) across desktop and mobile.
- Handle caching, CDN, image optimisation, lazy loading, code minification, and hosting-level tuning.
- Audit and cut render-blocking resources, heavy plugins, and unused code.
- Set speed benchmarks and track them on every release.

3. SEO & Organic Growth

- Develop and execute SEO strategies to improve rankings, organic traffic, and conversions.
- Conduct keyword research, competitor analysis,



search intent analysis, and content gap analysis.
- Optimise page titles, meta descriptions, headings, URLs, internal links, and image alt text.
- Run technical audits and fix crawling, indexing, sitemap, robots.txt, canonical, and redirect issues.
- Implement structured data and schema markup.

4. GEO & AI Search Optimisation

- Improve visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, and other AI platforms.
- Structure content and markup so it is more likely to be referenced, cited, or recommended in AI answers.
- Strengthen topical authority, brand mentions, and third-party references.
- Track AI search visibility, mentions, and citations.

5. International SEO (MEA)

- Run SEO for the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Kenya, Nigeria, and other MEA markets.
- Build country-specific landing pages with correct hreflang setup.
- Track rankings, traffic, and conversions by country.

6. Content & Link Building

- Build an SEO-driven content calendar and prepare briefs for technical blogs, solution pages, and comparison articles.
- Earn quality backlinks through guest posts, digital PR, industry publications, and partnerships.




- Monitor backlink profiles and refresh existing content for rankings and AI visibility.

7. Analytics & Reporting

- Use Google Search Console, GA4, Google Tag Manager, PageSpeed Insights, Ahrefs, Semrush, and Screaming Frog.
- Track rankings, traffic, speed scores, backlinks, and conversions by country, page, and keyword.
- Deliver regular reports with clear, data-backed actions.

Required Skills & Qualifications

- 4 to 5 years of hands-on experience across SEO and web development, with demonstrable results.
- Advanced HTML, CSS, and JavaScript, with working PHP knowledge.
- Proven experience building custom WordPress themes and sites, not just configuring page builders.
- Solid understanding of Figma and the ability to turn designs into production-ready pages.
- Solid command of site speed optimisation and Core Web Vitals, with before-and-after results to show.
- Strong technical SEO skills: crawling, indexing, site architecture, schema, and hreflang.
- Practical knowledge of GEO, AI search optimisation, or answer engine optimisation.
- Proficiency in Google Search Console, GA4, Google Tag Manager, and tools like Ahrefs or Semrush.
- Strong analytical, communication, and problem-solving skills.

Preferred

- Experience in B2B technology, cybersecurity, SaaS, or IT services.
- Experience with international SEO across MEA markets.

Location Requirement: Candidates must be based in Hyderabad, India, or willing to work from our Hyderabad office.

If you meet the above criteria, please submit your resume to [email protected]

📌 SEO, GEO & Web Development (Hyderabad)
🏢 Synax Technologies
📍 Hyderabad