Company Description KRK Jewels is a modern fine jewelry brand focused on timeless designs that celebrate love, individuality, and craftsmanship. The brand specializes in lab-grown diamonds, moissanite, and ethically sourced gemstones, combining traditional artistry with innovative methods. Each piece is created with premium metals and careful attention to detail to ensure lasting quality.

From engagement rings and wedding bands to everyday essentials, KRK Jewels is committed to accessible luxury without compromising on ethics or design. Team members join a growing brand that values creativity, responsibility, and customer experience.

Role Description The Search Engine Optimization Specialist is a full-time, on-site role based in Surat. This role is responsible for planning and executing SEO strategies to increase organic visibility, traffic, and conversions for KRK Jewels’ digital properties. Day-to-day tasks include performing keyword research, conducting SEO audits, analyzing web performance data, and optimizing on-page elements such as metadata, content structure, and internal links.

The Specialist will manage link-building efforts, collaborate with content and marketing teams to align SEO with brand campaigns, and monitor search trends and competitors. The role also involves preparing performance reports,



recommending improvements based on analytics, and ensuring SEO best practices are applied consistently across all web assets.

Qualifications

- Solid skills in Keyword Research and On-Page SEO to identify opportunities and optimize site content and structure.
- Experience performing comprehensive SEO Audits to diagnose technical, content, and structural issues impacting search performance.
- Proficiency in Link Building strategies to develop high-quality, ethical backlinks and improve domain authority.
- Ability to work with Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance and inform decisions.
- Familiarity with basic technical SEO concepts (site speed, mobile optimization, indexation, sitemaps, schema markup).
- Comfort using SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
- Strong analytical, problem-solving, and reporting skills, with attention to detail and data accuracy.
- Effective communication and collaboration skills for working with content, marketing, and development teams.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- Experience in e-commerce or jewelry/fashion industry is an advantage.

📌 Search Engine Optimization Specialist (Surat)
🏢 KRK Jewels
📍 Surat