Script Writer - Crafto

About Us:

We’re Primetrace Technologies- https://primetrace.com/, a Sequoia and Tiger Global-backed company ($25M+ raised), and the team behind:

? Crafto – 350M+ Downloads

? Kutumb – 100M+ Downloads

Job Location: Bangalore (work from office) - 5 days (Monday to Friday)

Experience: 1 - 5 years

What You’ll Do

Campaign Ownership & Performance (20%)

- Plan, execute, and optimize campaigns across Meta (Facebook/Instagram) and YouTube Ads

- Optimize for CPI, CPP, retention, and ROAS

- Run A/B tests across creatives, targeting, and messaging

- Turn data into insights and scale winning campaigns

- Stay updated with platform trends and ad formats

Creative Strategy & Hindi Content (80%)

- Write high-converting Hindi scripts for YouTube and Instagram Ads

- Create multiple hooks, angles, and concepts for testing

- Collaborate on Reels, Shorts, and video ads

- Use data to iterate creatives quickly





- Leverage regional trends and audience behavior

- Scale winning creatives through variations

What We’re Looking For

- 1–5 years in performance marketing / growth

- Experience with Meta Ads and/or YouTube Ads

- Solid analytical thinking + decision-making

- Excellent Hindi writing and storytelling

- Clear understanding of what makes ads convert

- Experience with A/B testing and iteration

- Ownership and ability to move fast

Bonus Points

- Experience in mobile app growth or D2C

- Familiarity with Reels, Shorts, UGC ads

- Basic understanding of editing/design workflows

- Experience combining data + creative strategy

Why This Role is Different

Most roles split performance and creativity. This one doesn’t.

Here, your scripts drive metrics — and your metrics refine your scripts.

📌 Script Writer- Crafto (Bengaluru)
🏢 Primetrace Technologies
📍 Bengaluru