Company: Nikita (Luxury fragrance brand)

Business Type: Small/Medium Business

Company Type: Product

Business Model: D2C

Funding Stage: Bootstrapped

Industry: Beauty and Personal Care

About the company An Indian luxury fragrance house with roots in 1904, creating extraits de parfum with master perfumers. Sold online and in stores across India and shipped to the USA, UAE, Europe and Singapore.

The role

You’ll run paid acquisition hands-on across Meta and Google: budgets, testing and scale. You’ll work closely with the growth and creative teams.

What You’ll Own

- Planning, launching and optimising campaigns on Meta, Google and other platforms
- Budget allocation and spend efficiency
- CAC, ROAS/MER and conversion rate
- Structured testing of creatives, audiences, offers and formats
- Reporting, attribution and insights

What We’re Looking For

- Proven hands-on experience scaling Meta Ads and Google Ads, running accounts yourself rather than only managing agencies
- D2C, beauty, fashion, luxury or premium consumer experience preferred
- Strong on campaign structure, bidding and budget pacing
- Turns data into explicit optimisation decisions
- Works well with creative teams to beat creative fatigue

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