About ScoreUpScoreUp is an AI-powered credit score improvement app that helps users understand, build, and improve their credit health. From first-time credit users to those looking to reach 750+, we turn credit improvement into clear, actionable steps.

ScoreUp is a product by BankSathi (BS Fintech Pvt Ltd), one of India’s fast-growing fintech platforms.

Role OverviewWe are looking for a Performance Marketing Manager who will own paid acquisition for ScoreUp. You will drive user growth through data-backed campaigns, optimize CAC and ROAS, and build a scalable performance marketing engine.

Key Responsibilities

- Own end-to-end performance marketing across Google Ads (Search, Display, YouTube, PMax) and Meta Ads
- Plan, launch, and optimize campaigns focused on installs, registrations, credit score checks, and paid conversions
- Manage budgets, bidding strategies, audience targeting, and creative testing to improve CAC and conversion rates
- Set up and maintain tracking & attribution (GA4, UTM, MMP – AppsFlyer/Branch preferred)
- Analyze funnel performance, cohort data, and channel ROI; share clear weekly insights with leadership
- Work closely with Product, Design, and Content teams on creatives, landing pages, and A/B tests




- Identify and test new channels and growth opportunities
- Prepare performance dashboards, budget reports, and growth forecasts

Requirements
- 3–6 years of hands-on performance marketing experience (fintech, consumer apps, or high-growth digital products preferred)
- Strong expertise in Google Ads and Meta Ads Manager
- Proven experience managing meaningful ad budgets and delivering measurable acquisition results
- Solid understanding of analytics, attribution, and mobile measurement tools
- Data-driven approach with solid analytical and problem-solving skills
- Experience in creative testing and working with cross-functional teams
- Comfortable working in a fast-paced startup environment

Preferred:

- Experience marketing credit score, personal finance, or lending products
- Familiarity with the Indian digital advertising landscape

Why Join ScoreUp?
- Own growth for a high-potential fintech product with real user impact
- High ownership and visibility in a fast-growing team
- Competitive compensation + performance incentives
- Opportunity to build the performance marketing function from the ground up

📌 Performance Marketing Manager (Bengaluru)
🏢 scoreup
📍 Bengaluru