Company Description Drawlead is a digital solutions company focused on creating exceptional online experiences that drive measurable business growth. The team delivers end-to-end services, including website development (CMS, custom, and e-commerce), search engine optimization, and marketing automation tailored to diverse client needs. Drawlead’s SEO expertise spans on-page, off-page, technical, and local optimization to improve visibility and organic performance.

The company also implements automated email and WhatsApp campaigns, CRM integrations, and sales funnels, with specialized solutions for course and e-commerce platforms. Drawlead is committed to high-quality, results-oriented digital strategies that support clients in achieving their growth objectives.

Role Description The Performance Marketing role at Drawlead is a full-time, on-site position based in Chennai. This role involves planning, executing, and optimizing digital marketing campaigns across channels such as search, social, and email to drive qualified leads and conversions. The individual will analyze campaign performance data, run A/B tests, and refine targeting, messaging, and budgets to improve ROI.

Day-to-day responsibilities include collaborating with sales and marketing teams, conducting market and audience research,



managing ad platforms, and preparing performance reports and insights for stakeholders. The role also requires staying current with industry trends, platform updates, and best practices in digital and performance marketing.

Qualifications

- Strong Communication and Customer Service skills to collaborate with internal teams and engage effectively with clients and stakeholders.
- Proficiency in Market Research and Marketing Strategy to identify target audiences, position campaigns, and plan performance-focused initiatives.
- Experience in Sales and lead generation, with an understanding of funnels, conversion optimization, and revenue-driven metrics.
- Knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads), SEO fundamentals, and performance analytics tools (e.g., Google Analytics).
- Ability to interpret data, create reports, and make data-informed decisions to optimize campaigns and budgets.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in performance or digital marketing.
- Comfort working in office in Chennai and collaborating in a fast-paced, target-oriented environment.

📌 Performance marketing (Chennai)
🏢 Drawlead
📍 Chennai