PERFORMANCE MARKETING &

- E-COMMERCE EXECUTIVE Kingdom Organic Farm Pvt. Ltd. – makers of Kala Sona™ premium organic soil inputs ROLE AT A GLANCE Job Title: Performance Marketing &
- E-commerce Executive Department: Marketing &
- E-commerce Reports To: Founder &
- Managing Director Employment Type: Full time, permanent (on-site) Work Location: Office at Old Railway Road, Gurgaon, Haryana Working Days: Monday to Saturday, 9:00 AM to 6:30 PM (Sunday off) Experience: Minimum 3 years in performance marketing (mandatory) Salary: Rs 30,000 per month in hand (net take-home) Probation: 3 months Joining: On or after 1 January 2027 Openings: 1 ABOUT US Kingdom Organic Farm Pvt. Ltd. is a Gurgaon-based manufacturer of premium, lab-tested, 100% organic soil inputs sold under our brand Kala Sona™. We produce vermicompost, organic potting mix, Neemkhali, Bonemeal and Neem Oil at our own 4-acre farm and sell through our website, Amazon, Flipkart, nurseries and institutional buyers. We are now scaling our online sales and are looking for a results-driven performance marketer who can turn ad spend into profitable e-commerce growth.

ROLE SUMMARY The Performance Marketing &

- E-commerce Executive will own paid and organic digital growth for the Kala Sona brand across Google, Meta, LinkedIn, YouTube, Amazon and Flipkart. This is a sales-target-based role focused on e-commerce revenue. Performance will be judged on growth in sales revenue and followers, return on ad spend (ROAS), click-through rate (CTR) and overall sales volume. The role also covers order operations – packing slip generation and coordination with the farm team for timely dispatch.

KEY RESPONSIBILITIES 1. Paid Advertising - Plan, launch, manage and optimise campaigns on Google Ads (Search, Shopping, Performance Max, Display), Meta Ads (Facebook and Instagram), YouTube Ads and LinkedIn Ads.

- Run and optimise Amazon Ads (Sponsored Products, Brands, Display) and Flipkart Ads for our marketplace listings.
- Manage keyword research, audience targeting, bidding strategy, budgets and retargeting.
- Run structured A/B tests on creatives, copy, audiences and landing pages.
- Brief the content team on ad creatives (hooks, formats, messaging) based on performance data.
- Keep daily control of ad spend and pause or scale campaigns based on results.
- SEO &
- Organic Growth - Manage Google SEO for our website – keyword strategy, on-page SEO, product and collection page optimisation, technical health and backlinks.
- Monitor rankings and organic traffic through Google Search Console and Google Analytics.
- Grow followers and engagement across Instagram, Facebook, YouTube and LinkedIn in coordination with the content team.
- E-commerce Sales - Drive sales on our website, Amazon and Flipkart against monthly sales targets.
- Improve marketplace listings (titles, images, keywords, A+ content) to lift conversion.
- Plan offers, combos and seasonal campaigns to push sales.
- Track conversion rate, average order value and repeat purchase.
- Tracking, Analytics &




- Reporting - Set up and maintain conversion tracking (Meta Pixel, Google Tag Manager, GA4, marketplace dashboards).
- Prepare weekly and monthly reports on spend, revenue, ROAS, CTR, CPC, CPA and follower growth.
- Share clear insights and next-step recommendations with management. 5.

Order

Operations &

- Dispatch Coordination - Generate packing slips and shipping labels for website and marketplace orders.
- Coordinate with the farm team daily to make sure orders are packed and dispatched on time.
- Follow up on delayed shipments, returns and stock availability so that ads only push products that are in stock. KEY RESULT AREAS (KRAs) Performance will be reviewed monthly against targets set by management:
- E-commerce Sales Revenue: Monthly revenue from website, Amazon and Flipkart against target - ROAS: Revenue generated per rupee of ad spend, by channel and campaign - CTR: Click-through rate on ads across Google, Meta, YouTube, LinkedIn and marketplaces - Sales Volume: Number of orders and units sold - Follower Growth: Increase in followers and engagement across social platforms - Organic Growth: Improvement in SEO rankings and organic website traffic - Dispatch Timeliness: Orders dispatched within the committed timeline REQUIRED SKILLS &

QUALIFICATIONS - Experience: Minimum 3 years of hands-on experience in performance marketing is mandatory, preferably for an e-commerce or D2C brand.

- Platforms: Proven experience running Google Ads, Meta Ads, YouTube Ads and LinkedIn Ads, plus Amazon and Flipkart advertising.
- SEO: Working knowledge of Google SEO, Google Search Console and Google Analytics (GA4).
- Track Record: Able to show campaigns where you improved ROAS, CTR and sales (with numbers).
- Analytics: Strong with Excel / Google Sheets, dashboards and data-driven decisions.
- English: Good spoken and written English is compulsory.
- Education: Graduate in any discipline
- MBA/PG in marketing or digital marketing certifications (Google Ads, Meta Blueprint) preferred. Good to Have - Experience with Shopify and marketplace seller panels (Amazon Seller Central, Flipkart Seller Hub).
- Experience in agriculture, gardening, FMCG or home-and-garden products.
- Knowledge of email and WhatsApp marketing automation.
- Basic understanding of Canva for quick ad mock-ups. PERSONAL ATTRIBUTES - Target-driven and accountable for numbers.
- Analytical, detail-oriented and careful with budgets.
- Proactive problem solver who can work independently.
- Good coordinator, able to work smoothly with the content and farm teams.

WORKING CONDITIONS - Office Hours: Monday to Saturday, 9:00 AM – 6:30 PM. Sunday is a weekly off.

- Relocation: The candidate must be based in,



or willing to relocate to, Gurgaon.
- Farm Visits: Occasional visits to the farm for dispatch coordination and product understanding.
- Equipment: Work computer and ad account access are provided by the company. All ad accounts, data and assets remain company property. HOLIDAYS &
- LEAVE The following national and festival holidays are paid holidays:
- Republic Day – 26 January - Holi - Independence Day – 15 August - Gandhi Jayanti – 2 October - Diwali Other leave will be as per company leave policy.

COMPENSATION &

- TERMS - Salary: Rs 30,000 per month in hand (net take-home salary, credited monthly).
- Probation: 3 months, after which employment is confirmed subject to performance against KRAs.
- Notice Period: 30 days on either side after confirmation.
- Confidentiality: All ad accounts, customer data, sales data, campaign strategies and reports are confidential and the property of Kingdom Organic Farm Pvt. Ltd. The candidate will be required to sign a confidentiality agreement. VERIFICATION REQUIREMENTS (MANDATORY) The selected candidate must provide the following for background verification before joining:
- Details of all previous employers – company name, designation, period of employment, reporting manager and contact details.
- Relieving / experience letters and last 3 months' salary slips from the most recent employer.
- Educational details – certificates and mark sheets for highest qualification, with institution name and year of passing.
- Government ID proof (Aadhaar / PAN) and current and permanent address proof.
- Two recent passport-size photographs.
- Two professional references. An offer of employment is subject to successful verification of the above. Any incorrect or concealed information may lead to withdrawal of the offer or termination of employment. SELECTION PROCESS 1. Shortlisting based on CV and campaign results.
- Practical assignment – audit of a sample campaign and a short media plan for Kala Sona with budget split and expected ROAS.
- Personal interview with the Founder &
- Managing Director, including a review of past campaign dashboards.
- Document and reference verification, followed by offer letter.

HOW TO APPLY Send your CV, a summary of campaigns you have managed (spend, ROAS, results), current location and earliest joining date to email- [email protected]; whatsapp on (phone hidden) with the subject line "Application – Performance Marketing Executive".

Joining date: on or after 15 Dec 2026.

Kingdom Organic Farm

Pvt. Ltd. is an equal opportunity employer. All applications are considered on merit.

Role: Advertising &

- Creative - Other,

Industry Type: Fertilizers / Pesticides / Agro chemicals,

Department: Marketing &

- Communication,

Employment Type: Full Time, Permanent

Role Category: Advertising &

- Creative

Education

UG: Any Graduate

Key Skills

Skills highlighted with ‘‘ are preferred keyskills

Google AdsMeta AdsSEO

Performance MarketingFacebook AdsCampaignsAdvertising CampaignsBrand Building

📌 Performance Marketer (Gurugram)
🏢 Kingdom Organic Farm
📍 Gurugram