Outlet Growth Manager

Industry: FMCG / Beverages / Fitness & Wellness

Department: Retail Operations & Business Growth

Experience: 47 Years

Location - Kharadi, Pune, Maharashtra

Employment Type: Full-Time

Job Overview

We are looking for a dynamic, commercially driven, and result-oriented Outlet Growth Manager to take complete ownership of outlet revenue, sales performance, customer acquisition, and business growth. The candidate will be responsible for increasing walk-ins, improving sales conversions, driving subscriptions, developing local partnerships, and ensuring an excellent customer experience.

Key Responsibilities

1. Sales & Revenue Management

- Take ownership of daily, weekly, and monthly outlet sales targets.
- Drive revenue through walk-ins, consultations, subscriptions, repeat purchases, and referrals.
- Improve sales conversion, average ticket size, and customer retention.
- Identify opportunities to increase outlet revenue and profitability.

2. Business Development & Local Marketing

- Plan and execute local marketing campaigns, promotions, sampling, and customer engagement activities.
- Develop partnerships with corporate offices, residential societies, fitness centres, and local communities.
- Generate new leads and increase customer footfall through hyperlocal marketing.
- Ensure marketing activities contribute to measurable business growth.

3. Team Management

- Lead, manage, and motivate the outlet team to achieve sales targets.
- Assign responsibilities and ensure effective team deployment.
- Conduct daily team meetings and performance reviews.
- Maintain team discipline, accountability, and execution standards.

4. Outlet Operations & Customer Experience

- Ensure proper outlet presentation, merchandising, cleanliness, and customer experience.
- Improve customer engagement, consultations, and follow-ups.
- Drive repeat purchases, referrals,



and subscription renewals.
- Maintain operational standards and brand guidelines.

5. Reporting & Performance Tracking

- Monitor daily sales, walk-ins, leads, conversion rates, and average ticket size.
- Track subscription revenue, repeat business, and referral performance.
- Prepare daily and weekly performance reports.
- Identify performance gaps and implement corrective actions.

Required Skills
- Strong sales, business development, and revenue management skills.
- Excellent team management and leadership abilities.
- Knowledge of local marketing and customer acquisition.
- Strong communication, negotiation, and customer-handling skills.
- Good analytical and reporting abilities.
- Target-oriented approach with strong business ownership.

Qualification & Experience
- Bachelor's/Master's degree in Business, Marketing, Retail Management, or a related field.
- 47 years of relevant experience in Retail Operations, Outlet Management, Sales, or Business Growth.
- Experience in FMCG, Beverages, Fitness & Wellness industry is mandatory.
- Experience in premium retail outlets or consumer-facing businesses will be an added advantage.
- Proven track record of achieving sales targets and driving outlet revenue.

Key Performance Indicators (KPIs)
- Outlet sales and revenue achievement.
- Walk-in generation and conversion rate.
- Average ticket size and upselling.
- Subscription sales and renewals.
- Repeat customer and referral revenue.
- Local marketing and partnership performance.
- Team productivity and customer experience.

Ideal Candidate Profile We are looking for a proactive and commercially strong skilled who can independently manage outlet growth, acquire new customers, build local partnerships, lead teams, and take complete ownership of business performance and revenue targets.

Compensation: Competitive fixed salary with performance-linked incentives.

📌 Outlet Manager (Pune)
🏢 Uni Business Solutions
📍 Pune