Role Overview

We are looking for a data-driven, hands-on Marketing Manager to lead our customer acquisition, retention, and hyperlocal go-to-market (GTM) strategy. Because we operate a two-sided marketplace, you will work closely with our vendor onboarding (Feet-on-Street) and operations teams to balance supply and demand at a pin-code level. You will own everything from digital performance campaigns and WhatsApp retention loops to offline neighborhood activations.

Willingness to roll up your sleeves in an early-stage startup setting is a must.

Key Responsibilities

- Hyperlocal Go-To-Market (GTM) Execution: Plan and execute pin-code level launch strategies. Coordinate closely with the supply team to ensure marketing spend is activated only in areas with high kirana and retail store density.
- Customer Acquisition & Performance Marketing: Manage and optimize paid acquisition channels (Meta Ads, Google Ads, App Store Optimization) with strict geo-fencing and a sharp focus on lowering Customer Acquisition Cost (CAC).
- Offline-to-Online (O2O) & BTL Activations: Design and roll out offline neighborhood marketing campaigns, including apartment/gated community activations, auto-rickshaw branding, society notice boards, and in-store POS branding (QR standees, posters, branded bags) for partner merchants.
- Retention & CRM Marketing: Build automated user journeys using WhatsApp Business API, push notifications, and SMS to drive repeat orders, reduce cart abandonment,



and maximize Customer Lifetime Value (LTV).
- Brand Positioning & Content: Craft compelling, localized messaging (including vernacular creatives) that differentiates our platform from quick-commerce competitors by highlighting trust, local store support, and fair pricing.
- Vendor Co-Marketing: Create marketing toolkits and promotional campaigns that help onboarded kirana and retail stores drive their existing walk-in customers onto our platform.
- Analytics & Reporting: Track, analyze, and report on core marketplace metrics including CAC, repeat order rate, conversion funnel drop-offs, and promotional ROI.

Qualifications & Skills

- Experience: 4–5 years of experience in B2C growth marketing, hyperlocal marketing, or e-commerce/quick-commerce startups in India.
- Marketplace Mindset: Proven track record of scaling user acquisition in a hyperlocal or two-sided marketplace (e.g., grocery, food delivery, retail tech, or ONDC-based platforms).
- Channel Expertise: Hands-on experience running geo-targeted Meta/Google campaigns, App Install campaigns, and CRM tools (e.g., CleverTap, WebEngage, MoEngage, or Gupshup/Interakt for WhatsApp).
- Offline & Ground Experience: Comfort with Below-The-Line (BTL) marketing, society activations, and working alongside field sales teams.
- Language Proficiency: Fluency in English and proficiency in regional language .
- Base Location: Bangalore, with travel to other cities.

📌 Marketing Manager (Bengaluru)
🏢 Elegaant eagle
📍 Bengaluru