: Marketing Lead – Malabar Region The Malabar Journal (TMJ)

Location: Calicut, Kerala, with regular regional travel

Function: Marketing, Business Development and Partnerships

Role Overview The Malabar Journal is seeking a Marketing Lead to strengthen its presence, grow commercial revenue and build lasting relationships across the Malabar region.

The role combines business development, brand promotion, audience growth and regional partnerships. The ideal candidate will understand Malabar’s business and cultural landscape, build relationships with decision-makers and convert opportunities into sustainable business for TMJ.

Key Responsibilities

- Business Development and Revenue Growth
- Identify and secure advertisers, sponsors and commercial partners across the region.
- Develop a pipeline of opportunities among businesses, institutions, professional organisations and emerging enterprises.
- Prepare proposals and pitch advertising campaigns, sponsorship packages, event partnerships and branded-content opportunities.
- Manage the sales process from prospecting and negotiation through campaign coordination, invoicing follow-up and payment collection.
- Grow repeat business through strong account management and measurable client outcomes.
- Regional Marketing and Brand Building
- Develop and execute a regional marketing plan aligned with TMJ’s business priorities.
- Increase TMJ’s visibility among readers, businesses, institutions and community networks.
- Coordinate local campaigns, promotional activities and collaborations that strengthen brand recognition.
- Gather market intelligence on advertiser needs, audience interests, competitor activity and emerging opportunities.
- Partnerships and Community Engagement
- Build relationships with business associations, educational institutions, cultural organisations, industry bodies and community networks.
- Identify opportunities for sponsored discussions, public programmes, events and regional collaborations.
- Represent TMJ at relevant business, cultural and networking events.




- Develop partnerships connecting the Malabar region with its wider diaspora where commercially relevant.
- Audience and Subscription Growth
- Work with the editorial and digital teams to expand TMJ’s regional readership and engagement.
- Support subscription, membership and institutional readership campaigns, where applicable.
- Develop local distribution and promotional partnerships that bring TMJ to new audiences.
- Planning, Coordination and Reporting
- Maintain an organised record of leads, proposals, client interactions and campaign commitments.
- Coordinate with editorial, creative and digital teams to ensure timely delivery of agreed commercial work.
- Report regularly on revenue, sales pipeline, campaign performance, client retention and market feedback.
- Respect TMJ’s editorial independence and ensure explicit separation between commercial partnerships and editorial decisions.

Candidate Profile

- Preferably 5 or more years of experience in media sales, marketing, business development, advertising or sponsorships.
- Demonstrated ability to win business, manage client relationships and achieve revenue targets.
- Strong knowledge of the Malabar region; an established business and institutional network is an advantage.
- Excellent communication, presentation and negotiation skills in Malayalam and English.
- Working knowledge of digital advertising, social media campaigns, branded content and audience development.
- Ability to work independently, manage regional travel and coordinate with multiple teams.
- A degree in marketing, business, communications or a related discipline is preferred; relevant experience will carry significant weight.

Measures of Success

- Advertising, sponsorship and partnership revenue achieved.
- Quality and conversion of the regional sales pipeline.
- Number of active clients, repeat bookings and client retention.
- Timely payment collection and campaign delivery.
- Growth in regional visibility, audience engagement and commercially valuable partnerships.

Compensation A fixed salary with performance-linked incentives, based on experience and agreed business targets.

📌 Marketing Lead (Kozhikode)
🏢 The Malabar Journal
📍 Kozhikode