Core Responsibilities

- Market &
- Consumer Research:

Gathers and analyzes data on customer behavior, market trends, and competitor activity to guide business decisions.

- Brand Management &

- Identity:

Defines, builds, and maintains a consistent brand voice, visual identity, and core message across all channels.

- Strategic Planning &

- Positioning:

Determines market positioning, value propositions, pricing strategies, and target audience segments.

- Product Development &

- Feedback:

Collaborates with product teams to design or adapt goods and services based on real consumer needs and market gaps.

- Promotion &

- Advertising:

Plans and executes multi-channel campaigns—including digital (SEO/SEM, paid ads), social media, email, and traditional media—to promote offerings.

- Content Creation: Produces blogs, videos, copy, and visual assets that educate and engage potential customers.





- Lead Generation &

- Sales Support:

Attracts and nurtures prospective buyers, supplying the sales team with qualified leads and collateral.

- Public Relations &

- Communications:

Manages public perception, media relations, press releases, and corporate messaging.

- Customer Relationship Management (CRM): Fosters customer loyalty and retention through post-purchase engagement and community management.

- Performance Analysis &

- ROI Tracking:

Measures campaign metrics (such as website traffic, conversion rates, and return on investment) using analytics tools to optimize future efforts.

Pay: ₹20,000.00 - ₹35,000.00 per month

Advantages

- Health insurance

Work Location: In person

📌 Marketing Assistant (Ambala)
🏢 STEP UP SOLAR
📍 Ambala