Google Ads Specialist

Experience: 2–3 Years

Location: Chandkheda, Ahmedabad

Employment Type: Full-Time | In office

About the Role

Lucent Innovation is looking for a skilled Google Ads Specialist with 2–3 years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should have strong analytical skills and the ability to improve campaign performance through data-driven strategies.

Key Responsibilities

- Plan, execute, and optimize Google Ads campaigns.
- Manage Search, Display, Shopping, Performance Max, and YouTube campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize campaign performance, including CTR, CPC, CPA, conversions, and ROAS.
- Manage advertising budgets and bidding strategies.
- Create and test ad copies, headlines, and campaign creatives.
- Manage Google Merchant Center and e-commerce product feeds.
- Monitor conversion tracking using Google Analytics 4 and Google Tag Manager.




- Analyze campaign performance and prepare regular reports.
- Conduct A/B testing to improve campaign effectiveness.

- Required Skills

- 2–3 years of practical experience in Google Ads.
- Strong knowledge of Search, Display, Shopping, and Performance Max campaigns.
- Experience with keyword research, bidding, and audience targeting.
- Understanding of conversion tracking and attribution.
- Familiarity with GA4, Google Tag Manager, and Google Merchant Center.
- Good analytical, communication, and reporting skills.
- Ability to manage multiple campaigns and advertising budgets.

Preferred

- Experience managing e-commerce campaigns.
- Understanding of ROAS, CPA, CPL, CTR, CPC, and conversion rate optimization.
- Experience handling multiple client accounts.

Apply through LinkedIn: Submit your application using the Apply button.

📌 Google Ads Specialist (Gujarat)
🏢 Lucent Innovation
📍 Gujarat