Company Description Sahaj Retail Limited focuses on bridging the digital divide between urban and rural India by delivering essential online services to villages under the NeGP initiative of the Government of India. The company promotes financial and digital inclusion through ICT-enabled Sahaj Kendras operated by Village Level Entrepreneurs (Sahaj Mitrs). Its holistic economic and social inclusion model aims to improve economic empowerment, quality of life, and livelihood opportunities in rural communities.

Sahaj provides a wide range of services including G2C offerings, financial inclusion and financial services, utility bill payments, mobile/DTH top-ups, e-learning, and FASTag. The company’s strategy emphasizes franchise activation and pull products to expand market reach and deepen access across rural India.

Role Description This is a full-time, on-site District Manager role based in Baripada.

The District

Manager will oversee the performance and expansion of Sahaj Kendras within the assigned district, ensuring effective delivery of digital and financial services to rural customers.

Responsibilities include supervising and supporting Sahaj Mitrs (Village Level Entrepreneurs), monitoring service quality, driving franchise activation, and increasing adoption of Sahaj’s pull products. The role involves setting district targets, tracking operational metrics,



and implementing local marketing and awareness initiatives in coordination with central teams.

The District

Manager will also handle regular reporting, field visits, stakeholder engagement, and compliance with company policies and regulatory requirements.

Qualifications

- Robust leadership and people management skills, with experience supervising field teams or franchise networks.
- Operational and business management skills, including target setting, performance monitoring, and basic financial acumen.
- Experience in rural markets, last-mile distribution, or digital/financial inclusion initiatives is highly beneficial.
- Effective communication, negotiation, and relationship-building skills with internal teams and external stakeholders.
- Comfort with digital tools, MIS reporting, and basic ICT systems used for service delivery and performance tracking.
- Ability to conduct regular field visits, work on-site in Baripada, and travel within the district as required.
- Bachelor’s degree in business, management, rural development, or a related field; relevant work experience may be considered in lieu of formal education.
- Proven ability to work independently, solve problems, and make data-informed decisions in a fast-evolving environment.

📌 District Manager (Baripada)
🏢 Sahaj Retail
📍 Baripada