Key Result Area Supporting Actions

- D2C Revenue &
- Channel Growth
- Own e-commerce GMV across BirlaOpus.com &
- Markeplaces, and deliver the annual revenue commitment
- Onboarding, pricing, promotions and offer for website & marketplace channels as per guardrails.
- Plan and run sale-event readiness and extend the commerce portfolio to new offerings.
- Reduce cancellations and RTO losses.
- Commerce Experience –
- Merchandising, Checkout &
- Payments
- Own the shopping journey on the owned D2C channel: merchandising UX, product discovery-to-cart, PDP quality and checkout.
- Own the checkout and payment experience end-to-end, including payment gateway performance, failure handling and controls.
- Run a continuous experiment backlog on conversion, AOV and drop-off, with the Web/App &
- Discovery roadmap as the upstream feed.
- Apply UX research and quality-gate standards set by the Lead before every commerce release.
- Order Management &
- Fulfilment
- Build and run the OMS as the platform that routes every order to the right fulfilment node.




- Own last-mile fulfilment integration with third-party ESPs and retailer fulfilment, including same-day and express delivery models.
- Hold fulfilment SLAs, order-error, returns and RTO performance, co-owned with Head Field Services &
- Retailing.
- Catalogue, Listings &
- Platform Health
- Own catalogue and listing management across all channels: SKU coverage of the range, images, specifications and pricing.
- Get new launches live on every channel & catalogue audit.
- Keep marketplace listing health solid – active SKUs, buy-box share and ratings – using product master data.
- Track website and marketplace platform performance KPIs.
- Commerce Data, Reporting &
- Roadmap
- Own the D2C commerce roadmap and prioritise it against revenue, margin and customer-effort impact.
- Performance reviews – sales & channel mix.
- Define the commerce event taxonomy and funnel dashboards with Data &
- Analytics; track unit economics.
- Run the review rhythm for the commerce portfolio and surface risks and dependencies early.

📌 Digital PM Channels& Commerce (Maharashtra)
🏢 Birla Opus
📍 Maharashtra