Company: Nikita (Luxury fragrance brand)

Business Type: Small/Medium Business

Company Type: Product

Business Model: D2C

Funding Stage: Bootstrapped

Industry: Beauty and Personal Care

About the company An Indian luxury fragrance house with roots in 1904, creating extraits de parfum with master perfumers. Sold online and in stores across India, and shipped to the USA, UAE, Europe and Singapore.

The role

You’ll decide what goes into the brand’s Meta ads and why, turning customer insight into ads that sell while staying true to a luxury brand.

Experience: At least 1 year owning Meta ad creative strategy at a D2C brand, plus luxury brand experience

What You’ll Own

- Researching reviews, competitors and customers for buying angles
- Clear creative briefs for designers, editors and UGC creators
- Hands-on copy:



video scripts, headlines and body copy
- A weekly testing plan with a hypothesis behind every test
- Reading Meta data to find what wins and why

What We’re Looking For

- Hands-on copywriting: scripts and ad copy you’ve written yourself
- A portfolio of ads or briefs, with results
- Luxury brand experience: visual language, art direction and storytelling
- Comfort with numbers: you can explain why an add worked
- Sharp, straightforward English; Hindi is a plus

Working arrangement

- Initially remote, after 10-12 days of onboarding at the Ambala HQ
- Long-term base: Gurugram

📌 Creative Strategist (Gurugram)
🏢 Sourcingxpress
📍 Gurugram