Content Writer

Location: Mumbai

Experience: 1-3 years

Work Mode: Full-time | Work from Office The Role

We’re looking for a Content Writer who can own the words behind YFL.

From a witty Instagram caption to a product page, from a blog to a campaign idea - you’ll be writing, editing and shaping content across everything YFL puts out.

What you’ll do

Write content for social media, campaigns and digital platforms

Write product descriptions, product pages and product storytelling

Create website, landing page, email and WhatsApp copy

Write blogs and AEO/SEO-focused content

Develop engaging copy for ads and marketing campaigns

Work closely with the creative, marketing and product teams to bring ideas to life

Turn product features into simple, interesting and compelling stories

Maintain YFL’s tone of voice across every touchpoint

Research trends, consumer behaviour and relevant conversations to keep our content fresh

Edit and proofread content before it goes live

What we’re looking for

1-3 years of experience in content writing/copywriting

Excellent command of English and a strong understanding of storytelling





Experience with a D2C, consumer, lifestyle, home, fashion, beauty or FMCG brand is a plus

Someone who understands social media and knows what makes people stop scrolling

Strong sense of grammar, tonality and brand voice

Ability to write both sharp, short-form copy and detailed long-form content

Basic understanding of SEO and content marketing

Comfortable using AI tools for research, ideation and improving workflows

You’ll fit right in if…

You can make a kitchen appliance sound genuinely exciting.

You have strong opinions about good copy.

You notice bad captions everywhere.

You can go from a clever Instagram caption to a detailed product page without sounding like two different brands.

You’re curious about people, culture, trends and why people buy what they buy.

You don’t just ask, “What should we write?” You ask, “Why would anyone care?”

If you think you can make YFL sound as positive as it looks, we’d love to hear from you.

📌 Content Writer (Mumbai)
🏢 your food lab
📍 Mumbai