Brand Partnership Associate

Location: Gurugram | Work mode: Onsite | Employment type: Full-time

About LaFetch

LaFetch is a young, fast-growing fashion marketplace focused on discovering and growing distinctive homegrown brands. We bring brands and customers together through thoughtful curation, compelling storytelling, and a seamless shopping experience.

The role

As a Brand Partnership Associate , you’ll help build LaFetch’s brand and support the growth of the brands on our platform. You’ll work across brand strategy, campaigns, content, and partnerships, while coordinating with internal teams and brand partners to turn ideas into well-executed initiatives.

This role is for someone who is creative and commercially aware, with a strong interest in fashion, consumer culture, and building brands in a fast-moving environment.

What you’ll do

- Support brand positioning, messaging, identity, and go-to-market plans for LaFetch and its partner brands.
- Plan and coordinate campaigns, product launches, brand events, and marketing initiatives across digital and offline channels.
- Work with creative, content, social media, and performance marketing teams to develop campaign concepts and brand communication.
- Build relationships with partner brands and support their day-to-day needs, campaign participation, and growth plans on LaFetch.
- Coordinate product launches and help improve catalogue content, product storytelling, availability, and campaign readiness.
- Research fashion, lifestyle, and consumer trends to identify opportunities for brand onboarding,



growth and differentiation.
- Support collaborations with creators, influencers, brands, and other relevant partners.
- Maintain consistent brand guidelines, tone of voice, and visual identity across customer and partner touchpoints.
- Track campaign and brand performance, including engagement, reach, sales, conversion, and other relevant measures.
- Gather customer and partner feedback, identify recurring issues, and recommend practical improvements.
- Manage timelines, briefs, and stakeholder coordination to keep initiatives on track.
- Coordinate product onboarding, catalogue quality, pricing, inventory updates, promotions, and campaign participation.
- Work with partners to improve product assortment, content quality, availability, and platform readiness.
- Track sales, conversion, returns, stock availability, and other relevant performance indicators; identify opportunities and follow through on actions.
- Coordinate with merchandising, marketing, operations, customer support, and technology teams to resolve issues and deliver partner plans.

What we’re looking for

- 1–3 years of experience in brand management, marketing, brand strategy, e-commerce, or a related field.




- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Understanding of branding, consumer behaviour, and digital marketing.
- Strong communication, storytelling, and creative thinking skills.
- Interest in fashion, lifestyle, D2C businesses, and emerging consumer brands.
- Ability to connect creative ideas to customer and business goals.
- Strong project coordination, organisation, and follow-through.
- Comfort managing multiple priorities in a fast-paced startup setting.
- Proficiency in Excel or Google Sheets and presentation tools; familiarity with marketing analytics tools is a plus.
- A proactive mindset, a sense of ownership, and a willingness to experiment and learn.

Who will thrive here?

Someone who is curious about what makes brands memorable and understands how to turn consumer insight into clear stories and effective campaigns. You enjoy spotting trends, working with different teams, building relationships, carrying ideas through to execution and have interest in trending fashion.

What you’ll get

- Hands-on experience building a growing fashion marketplace and its brand partnerships.
- The opportunity to work closely with the leadership, brand, creative, and marketing teams.
- Exposure to brand strategy, campaign planning, partner growth, and marketing execution.
- Room to take ownership, test ideas, and contribute to the growth of an emerging business.

Interested? Send your CV to [email protected].

📌 Brand Partnership Associate (Gurugram)
🏢 LaFetch
📍 Gurugram